Content Strategy and Words for Business on the Web Feature Post Sales vs. Marketing
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By Brad Shorr | February 22, 2008

Wouldn’t it be lovely if every business conversation started with,
Hello, my name is ________. How can I help you?
Simple enough, but how often do we hear it when we call in to customer service or invite a sales person into our office?
The first thing a customer hears will set the tone for the conversation and perhaps the whole business relationship.
Start out right.
On second thought, why stop with business conversations? Imagine the world if every conversation started with those words.
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February 22nd, 2008 at 12:48 pm
I like the fact the person on the other end isn’t afraid to introduce herself or himself and then to ask how she or he can help. That,s opens a warm conversation rather than one that tries to avoid providing the help or letting you listen to music while you wait!