Old advice is good advice: keep it simple! This means not just keeping the objective clear, but making the rules easy to understand. If it takes an hour to explain how the contest works, it’s too complicated. If the sales people have fifty questions about the rules, it’s too complicated. For a contest to motivate, it needs to be uppermost in the sales person’s mind at all times. If he or she can’t remember exactly what it’s all about, the contest will fade into the background and have little impact on results.
