Social Media Marketing Madness Cartoon by HubSpotImage by HubSpot via Flickr

We’re all looking for filters to keep our inboxes, feed aggregators, and social media conversations uncluttered and meaningful. How do you determine whether to follow someone on Twitter? Here are my filtering mechanisms, many of which, not surprisingly, are content oriented -

  1. They use a generic or celebrity avatar
  2. They have 10 times as many follows as followers
  3. They pump out blatantly commercial tweets and nothing else
  4. They have barely any tweets at all
  5. Their bio is silly or calculatingly provocative
  6. Their tweets include lots of ALL CAPS and multiple exclamation points!!!
  7. They do nothing but retweet
  8. They have no website/blog (not always a deal killer)

How about you? What kind of follower are you?

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