Comments on: Is Your Company Ready for Social Media Marketing?

By: Danielle Ingram

Danielle Ingram — Fri, 24 Jul 2009 08:13:29 +0000

It think the 5 questions that ask whether a business is ready for social media are really important. As you mentioned, using social media as part of your marketing is so different to a straight forward campaign, it is completely public and you actually come into direct contact, in the form of conversations with customers who may be critical about you.

I agree with what you say about finding a member of staff that has the time and determination to spend each and every day conversing with customers.

By: Authority Networker

Authority Networker — Fri, 24 Apr 2009 20:23:14 +0000

Many marketers are attracted to network marketing online and social media because of the reduced costs compared to expensive television, radio and newspaper ads. Moreover, today’s internet users want personal interactions with those they do business with before they make a buying decision. Social media marketing for instance, which taps into a familiar concept called attraction marketing or magnetic sponsoring, lets you build relationships with your targeted audience. Social media sites such as FaceBook, MySpace, Twitter and Digg can help establish your presence in a number of different places on the Web. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profit you can have in being able to recruit people from different places.

By: Use Your Company Personality. It’s Still There. | Kyle Lacy, Social Media - Indianapolis

Fri, 20 Feb 2009 21:53:05 +0000

[...] Is Your Company Ready for Social Media Marketing? (wordsellinc.com) [...]

By: Brad Shorr

Brad Shorr — Wed, 18 Feb 2009 12:20:52 +0000

Hi Lillie, We "single shingle" operations must conserve researches if we are to keep a roof over our heads! I think you are wise to proceed carefully, though we do miss you on Twitter. And thank you for the Premio Dardos Award. I am honored. Brad Shorrs last blog post..Silly Sales Wordplay - Invest versus Spend

By: Lillie Ammann

Lillie Ammann — Wed, 18 Feb 2009 00:52:00 +0000

Interesting article, Brad. Though I'm a one-person operation, I know my resources to do well in social media are limited. I've awarded you the Premio Dardos Award. You can read the details on my blog. Lillie Ammanns last blog post..The Premio Dardos Award

By: Brad Shorr

Brad Shorr — Mon, 16 Feb 2009 21:00:05 +0000

Hi Terry, With you around, something tells me your company can't miss with social media. I've really been trying to stress the flexibility factor - just because some companies spend hours a week online doesn't mean everyone has to in order to be successful. Managing expectations is the important thing. Brad Shorrs last blog post..Is Your Company Ready for Social Media Marketing?

By: Terry Starbucker

Terry Starbucker — Mon, 16 Feb 2009 20:50:34 +0000

Hi Brad – what a great extension of my conversation on Liz Strauss’ blog!

You are so right about resources – my business is asking itself your questions right now. Luckily, because we’re only “sticking our toes in the water”, we’re confident we can get ‘er done with existing people.

Thanks for keeping this going, and see you in Chicago in May!

Regards,

Terry

By: Posts about social media as of February 16, 2009

Posts about social media as of February 16, 2009 — Mon, 16 Feb 2009 13:19:12 +0000

[...] this past Friday, when we were announced as the winners of the Digital Media Awards Grand Prix Is Your Company Ready for Social Media Marketing? – wordsellinc.com 02/16/2009 Image by ‘Pong via Flickr Liz Strauss featured the brilliant Terry [...]

By: Brad Shorr

Brad Shorr — Mon, 16 Feb 2009 13:11:09 +0000

Karen, You are right as rain to take that approach. The fact is, though, you see companies putting forth half hearted efforts on even traditional marketing programs like newsletters and print ads. Efforts just fizzle out after a so-so effort gets so-so results (or worse). What I’m trying to say is, this problem of commitment is not limited to social media marketing.

By: Karen Swim

Karen Swim — Mon, 16 Feb 2009 13:07:39 +0000

Brad, excellent questions and a great discussion. These days I am even more adamant about delving deeper and setting realistic expectations about the time and ROI of social media. I believe it is vital to get customers quickly past “ooh new shiny, everyone’s doing it,” to helping them understand how it can fit in their organization, and what they should expect to give and gain. I do believe that social media has a place in any business but like all marketing, the business has to be willing to commit to it. A tool is only as valuable as the application.