The Essential Marketing Reading List

David Ogilvy

Jay Ehret, a savvy marketing pro who specializes in turning entrepreneurs into marketers, just put together a fantastic 40-minute podcast that every marketer – big or small – should make time to listen to.

Listen to the Podcast Now

You’ll hear Jay interview the authors of some of the most important marketing books ever written. Here are the authors you’ll hear from in the podcast:

Jack Trout, Co-author of Positioning
T. Scott Gross, Author of Microbranding
Jackie Huba, Co-author of Creating Customer Evangelists
Charlene Li, Co-author of Groundswell
Joe Sugarman, Author of Advertising Secrets of the Written Word

Jay included me as well, to discuss the last book in his lineup, Ogilvy on Advertising. David Ogilvy was one of my favorite writers in any genre, and it was fun to have an opportunity to talk about him. Thank you, Jay.

But listening to these authors talk about their books is the real treat in Jay’s podcast. They pack a great deal of marketing wisdom into five or ten minutes of conversation – ideas small and big companies alike need to understand in order to thrive in our increasingly complex marketplace.


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