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A Dialog on Blogging Focus, Part 3
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with ...more»
A Dialog on Blogging Focus, Part 2
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with ...more»
A Dialog on Blogging Focus, Part One
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with ...more»
15 B2B Blog Post Ideas
Somewhere along the line as you're putting your b2b blog together, you'll think, What on earth are we going to write about? When that question crosses your mind, this post will help. Once you have a thematic direction, you can develop any number of topics that fit into it. Analysis - Broad Economic Recovery, Not Lower Prices, Explains Rising Forklift ...more»
Should You Blog on a New Domain or Your Company Domain?
Number 9 in a series, Business Blog FAQs, culled from my business blog consulting practice. Think Strategically about Your Blog Domain Conventional SEO wisdom holds that you are better off setting up your blog within your existing company domain. There are a number of good reasons supporting this point of view. These three strike me as being especially compelling. Blogs have many strong ...more»
How to Prevent Blog Burnout
Number 8 in a series, Business Blog FAQs, culled from my business blog consulting practice. Blogging is a long term proposition. Once the excitement of your new blog wears off, how will you maintain enough enthusiasm to crank out post after post? It's a great question to ask yourself before you launch a blog, because unless you have writing in your ...more»
9 Common Corporate Blog Writing Errors
Number 7 in a series, Business Blog FAQs, culled from my business blog consulting practice. Your Blog Is Not an Annual Report or a Sales Brochure Corporate blogging is a new way to communicate. As such, it calls for a different kind of writing style, a fact that unfortunately escapes many corporate bloggers. Here are nine stylistic errors you would be wise ...more»
How To Get More Blog Subscribers
Number 6 in a series, Business Blog FAQs, culled from my business blog consulting practice. Many Tactics Are Needed to Bring Regular Readers to Your Business Blog One of the most unsettling feelings a new blogger experiences is the feeling of talking into a void. It's a legitimate worry - here you are spending all this time and energy writing ... what ...more»
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