posted by Brad Shorr filed under Blogs
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with
...more»
posted by Brad Shorr filed under Blogs
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with
...more»
posted by Brad Shorr filed under Blogs
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with
...more»
posted by Brad Shorr filed under Blogs
Somewhere along the line as you're putting your b2b blog together, you'll think, What on earth are we going to write about? When that question crosses your mind, this post will help. Once you have a thematic direction, you can develop any number of topics that fit into it.
Analysis - Broad Economic Recovery, Not Lower Prices, Explains Rising Forklift
...more»
posted by Brad Shorr filed under Blogs
Number 9 in a series, Business Blog FAQs, culled from my business blog consulting practice.
Think Strategically about Your Blog Domain
Conventional SEO wisdom holds that you are better off setting up your blog within your existing company domain. There are a number of good reasons supporting this point of view. These three strike me as being especially compelling.
Blogs have many strong
...more»
posted by Brad Shorr filed under Blogs
Number 8 in a series, Business Blog FAQs, culled from my business blog consulting practice.
Blogging is a long term proposition. Once the excitement of your new blog wears off, how will you maintain enough enthusiasm to crank out post after post? It's a great question to ask yourself before you launch a blog, because unless you have writing in your
...more»
posted by Brad Shorr filed under Blogs
Number 7 in a series, Business Blog FAQs, culled from my business blog consulting practice.
Your Blog Is Not an Annual Report or a Sales Brochure
Corporate blogging is a new way to communicate. As such, it calls for a different kind of writing style, a fact that unfortunately escapes many corporate bloggers. Here are nine stylistic errors you would be wise
...more»
