posted by Brad Shorr filed under Blog Strategy
I'm happy to have a guest post today from Ken Brown, creator and developer of Adgitize, a service he describes as "World Class Advertising on a Blogger's Budget". I met Ken recently and was very impressed with his practical outlook, straightforward approach, understanding of bloggers, and command of the facts. In the world of online advertising, where the norm
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posted by Brad Shorr filed under Blog Strategy
The other day I detailed critical questions new bloggers fail to ask. Now here are seven questions I almost always hear, and they are good ones.
1. How much will a blog cost? The "hard costs" for blogging technology are low, depending largely on the platform you select and the complexity of your design and programming requirements. The "soft costs" of
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posted by Brad Shorr filed under Blog Strategy
When a business decides to blog, they're bubbling with questions. But quite often, very important issues aren't on their radar at all. When consulting, these are the 5 questions I wish I heard more often.
1. What is my blogging objective? You've got to see the forest before you can see the trees. Clients frequently get hung up on technology questions
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posted by Brad Shorr filed under Blog Strategy
Although my business is All About Action, I counsel clients to be very methodical about laying out their business blogging strategy. Without proper planning, your business blog can cause problems. With proper planning, your blog can be a smashing success. Here are some things to consider.
What are you trying to accomplish with your blog? Stronger customer relationships? Better customer service?
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If you are, start an executive blog. When a company is young, owners and top leaders do it all, including and especially bringing in the customers. But as a company grows, owners and leaders are pulled in a thousand directions. When you're busy developing strategy, running operations, and putting out fires, there's not much time for taking customers to lunch,
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posted by Brad Shorr filed under Blog Strategy
Blog categories can be a valuable resource for your readers. When I visit a blog, the first thing I check out is the categories - well constructed categories provide a fast and accurate snapshot of what the blog is all about.
With that in mind, I've been trying to upgrade my own category list to make it more reader-friendly. That's
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Transitioning from Blogger to WordPress would have been impossible for me without the help of Lara Kulpa, an incredibly talented WordPress developer I met through my blogging friend Liz Strauss. (Thank you, Liz!)
Lara and I are teaming up to help companies build Web sites and/or blogs in WordPress. From my point of view as a sales and marketing strategist, I
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