The other day I detailed critical questions new bloggers fail to ask. Now here are seven questions I almost always hear, and they are good ones.
1. How much will a blog cost? The “hard costs” for blogging technology are low, depending largely on the platform you select and the complexity of your design and programming […]

When a business decides to blog, they’re bubbling with questions. But quite often, very important issues aren’t on their radar at all. When consulting, these are the 5 questions I wish I heard more often.
1. What is my blogging objective? You’ve got to see the forest before you can see the trees. Clients frequently get […]

Although my business is All About Action, I counsel clients to be very methodical about laying out their business blogging strategy. Without proper planning, your business blog can cause problems. With proper planning, your blog can be a smashing success. Here are some things to consider.

What are you trying to accomplish with your blog? Stronger […]

If you are, start an executive blog. When a company is young, owners and top leaders do it all, including and especially bringing in the customers. But as a company grows, owners and leaders are pulled in a thousand directions. When you’re busy developing strategy, running operations, and putting out fires, there’s not much time […]

Blog categories can be a valuable resource for your readers. When I visit a blog, the first thing I check out is the categories - well constructed categories provide a fast and accurate snapshot of what the blog is all about.
With that in mind, I’ve been trying to upgrade my own category list to make […]