1. Your competitors aren't blogging ...2. Yet.3. Talk directly to customers.4. Give customers a way to talk directly to you.5. Improve the organic search performance of your Web site ...6. Big time.7. Generate leads.8. Earn referrals.9. Build customer confidence by showcasing your expertise.10.Build customer confidence by being genuine.11. Build customer confidence by listening and responding.12. Build customer confidence by being
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When entreprenuers are preparing to launch, creating a conventional Web site is standard procedure. In some cases, it shouldn't be. A blog might be a better option. Why?1. Cost. Creating a conventional Web site is expensive. Costs range from around $500-$5000 for a decent site, depending on the number of pages, graphics, and programming
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Companies have mixed feelings about launching a blog. Blogs are new, powerful, appealing to customers, easy and inexpensive to set up, but ... they're new.If a business wants to test the blogging waters before diving into the blogosphere, internal blogs are the way to go. In fact, a November 2006 article in BtoB reported that internal blogs are
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For small and midsize companies, blogs will become the online option of first resort. Here's why.1. Interest is skyrocketing. Business leaders I talk to in every conceivable B2B and B2C niche eagerly seek a better understanding of blogs. And the more they learn, the more they want to blog.2. Cost. Nothing drives business decisions like an
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Have you considered adding a blog to your company's Web presence? If not, you're missing a real opportunity to boost your search engine visibility and establish rich relationships with customers.Although Technorati now tracks almost 60 million blogs, adaptation remains slow in the corporate world. Things may be changing, however--an article in the November "B to B" Magazine points
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Most SMB's are vaguely familiar with blogs--at best. However, in certain industries--software, marketing, technology--business blogs are redefining customer relationships and how business is done. At minimum, small and midsize businesses should understand blogging. If a company starts blogging sooner rather than later, it stands to reap enormous benefits.At this writing, Technorati tracks close to 50
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I'm reading Naked Conversations by Robert Scoble and Shel Israel. Great book. They talk about-- among many other things-- how blogs are reshaping public relations by giving companies direct access to their audiences. There was a time when a small business had little hope of getting its story into the papers. PR was expensive, time-consuming, and at the
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A number of industries have embraced business blogs en masse. Yet, I meet executives all the time who have never looked at a blog, let alone considered starting one.The time for investigation is at hand. Estimates of the number of blogs are iffy, but run as high as 70 million worldwide. Whatever the number, blogs are spreading like wildfire. Some
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