posted by Brad Shorr filed under Books
"Those after complete happiness very likely wish for complete autonomy; the ability to transport life's inevitable shocks to some ethereal plane from which they can pick and choose whatever meanings they wish to endorse. This distant place is unreal, unseemly, scared. The happy man is the hollow man." (Eric G. Wilson, Against Happiness)
One thing about popular culture: there's a lot
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posted by Brad Shorr filed under Books
To Stop Selling on Price, Start with this Business Model Innovation Book
Beyond Price - Differentiate Your Company In Ways that Really Matter, by Mary Kay Plantes and Robert Finfrock, is a comprehensive manual for escaping the problem of selling on price. Having come from a highly commoditized industry - packaging - I know how dangerous it is for a company
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posted by Brad Shorr filed under Books
Note to readers - This post is a real departure, but I've been reading The Year's Best Science Fiction anthology, edited by Gardner Dozois, every year since it first came out in 1984. For the last several years, I've reviewed these collections on Amazon, where people seem to find them helpful. Since I'm no longer writing reviews there, I decided
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posted by Brad Shorr filed under Books
Midsized companies have trouble "getting it" when it comes to marketing. Ownership and leadership tend to be sales oriented. Branding is unfocused. Marketing initiatives come and go like the wind because there is no long term plan in effect and no metrics established to monitor results.
If you are a frustrated marketing manager in a midsized firm, you should read The
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posted by Brad Shorr filed under Books
Book Review
LinkedWorking, by Frank Agin and Lewis Howes
Generating Success on the World's Largest Professional Networking Website.
Have you ever wondered how to use LinkedIn? People ask me that all the time and I could never come up with much of an answer.
That is, until SOBCon09, the fabulous Blogger Business School brainchild of Liz Strauss and Terry Starbucker.
I'm eating lunch
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posted by Brad Shorr filed under Books
Image via WikipediaDavid Meerman Scott is my favorite author on the topics of social media, new marketing, and new public relations. His writing is crystal clear, his ideas are provocative and common sensical (a tough combination), and he likes to use real life examples of how companies are transformed by doing crazy things like listening to customers, talking about benefits,
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posted by Brad Shorr filed under Books
Do you know who this man is? To find out, click here, and learn why every marketer or advertiser needs to know - and needs to read his book.
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posted by Brad Shorr filed under Books
Over the last couple weeks we've had some pretty involved discussions here on blogging and online marketing. I feel the need to take a step back, to take a spiritual breather. I thought I'd share a few quotes from a profoundly moving book I'm reading, Life of the Beloved: Spiritual Living in a Secular World, by Henri J.M. Nouwen.
"When the
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