Conversational marketing, word-of-mouth marketing … whatever you want to call it, it’s here to stay. This presents a challenge to larger companies, where entrenched ways of thinking in marketing, advertising and public relations can stop conversations cold and drive business away.
For companies to prosper in this new customer environment, they have to adapt, and that’s […]

My favorite business book is A Season on the Brink, by John Feinstein. It chronicles Bobby Knight and the Indiana Hoosiers as they struggle through their exceedingly difficult 1985-86 season. Though not a huge Bobby Knight fan, I’ll never forget Knight’s approach to leadership and adversity. They’re lessons I’ve tried […]

Joanna Young recommends a WordSell favorite, Alice in Wonderland. Joanna’s blog, Coaching Wizardry, will give you an emotional and intellectual lift. Joanna gets to the heart of matters that move us toward (or away from) personal fulfillment.
Bill Welter recommends Value Migration: How to Think Several Moves Ahead of the Competition. Bill’s […]

From Search Engine Land, a wealth of information on keyword research.
From Ajazi.com, a glossary of definitions for black hat seo terms.
From CopyBlogger, an instructive lesson in composing landing pages.
For word lovers, Christine Kane assembled this list of thirteen cool words.
From ProBlogger, invaluable tips for writing product reviews.
From Stuntdubl, advice on social media […]

Steve Farber’s The Radical Leap: A Personal Lesson in Extreme Leadership turns conventional wisdom upside down. If you are looking to recapture the magic of your work, his book will inspire you because it goes deep–very deep. Farber’s ideas, presented in the form of his own personal story of discovery, deal not with […]

Two more Favorite Business Book recommendations!
Mihaela Lica recommends The Definitive Book of Body Language. Mihaela’s blog, eWritings, covers (among other things) public relations, advertising, SEO and Romanian bloggers (!).
Jeanne Dininni recommends Tested Sentences that Sell and Lions Don’t Need to Roar. Jeanne’s blog, Writer’s Notes, offers insight and musings on writing, blogging–and more!
Thanks […]

Bob Ravasio left his favorite book recommendation as a comment, since his blog is about real estate, but I thought it was too good not to post._______________________
After much reflection, I realized there is only one answer: The Godfather, by Mario Puzo. Not a traditional business book, to be sure, but just think about some of […]

These were the favorite book submissions from June 21 …
Mark’s favorite book is Free Agent Nation.* His blog, Dancing Moose, is all about cartooning.
Denise recommends the classic How to Win Friends & Influence People. Classics are classic for a reason. Denise’s blog, Freelancing Journey, offers help to bloggers and writers.
Laura’s favorites are […]

Lorelle VanFossen has written a remarkable book, Blogging Tips, What Bloggers Won’t Tell You About Blogging, that is well worth the price for beginning and experienced bloggers alike.
In fewer than 100 pages, Lorelle covers every critical area of blogging–strategy, structure and design, content, writing tips, community building, SEO, blog management, and legal issues. She […]

This favorite book group project is wearing me out.
Back next week!
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