PrivacyBuilders - A New Community for the Privacy Minded

If you’re frustrated by spam, concerned about identity theft, worried about Big Brother, or want to find companies that will keep your private information private, PrivacyBuilders.com is the place for you. It’s an online community to share ideas and information about privacy issues that affect our everyday lives in ways that are obvious - and not so obvious.

The concept is very cool, and I’m excited to be part of it. Client TJ McDonald launched his Web site just this month. He’s got years of experience in marketing technology, and is the most passionate person I’ve ever met when it comes to…

Get Your Feet Wet with an In-Between Blog

My client Mark Akerley loves the idea of online conversations, but he doesn’t have time right now for a business blog.

If you want to blog, but not yet, what can you do?

As we were building Mark’s new website, developer Lara Kulpa led us to the fantastic solution of an in-between blog. What we did is create a section of his Web site where Mark can create a page on a particular topic and invite readers to comment. An in-between blog is half-way between a static Web page and a full blown blog.

Mark’s in-between blog post looks like this -



Visitors to the Sigma Resource…

A Logo Makeover Achieves Results

We all know a picture tells a thousand words. That’s why your company logo can make you or break you. A logo needs to work quickly and powerfully. It needs to create a positive first impression so that the customer feels comfortable exploring the possibility of doing business with you.

My client Salazar Packaging, Inc. had a logo that just wasn’t working. It looked like this -

There were several issues -

• The roll in the drawing is supposed to be a roll of industrial plastic film, but it could be a roll of anything.
• The red lettering in the company name is distracting.…

Save Money with Multi-tasking Content

There never seems to be enough money in the budget for marketing materials. Yet, how often do companies create Web pages, brochures, press releases, newsletters and case studies with completely unique and unconnected content? You will save time and money by allowing your content to multi-task. Not only that, you’ll wind up with a message that’s more consistent–and more memorable.

Here’s an example. We recently completed an 8.5 x 11 corporate brochure for a client, Salazar Packaging, Inc. We made one entire page a case study drawn from a press release we had created earlier about Salazar Packaging’s work for Project Save…