SEO Basics - Optimizing Images
"Every Picture Tells a Story" - Rod Stewart, Ronald David Wood
Here is an unoptimized image.
Here is an optimized image.
Can you tell the difference?
Image Title. Hover over the top image and you'll see "pic20471". That's an image file name you might see on a stock photo website or for personal images in your own hard drive.
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You'll Smash into an Iceberg Thinking Tactically about SEO
You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or
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What's good for the human reader is good for the search engine reader. To demonstrate, here are four typography tips that improve readability and SEO.
Bold Fonts. Used judiciously, bold fonts draw the reader's eye to important text. Search engine spiders value bold text somewhat higher than plain text - so be sure to incorporate keyword phrases. Too much bold text,
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Are you as sick as I am of the phrase, Think outside the box? Well, for all you b2b marketers, let me put a new twist on it for you -
For Winning SEO, Think Outside the Web
In other words, the real world is a real good source of content for your business website or blog. Even something as old school
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Blog Posts Are Not Written in Stone
Through the ages, the written word has become more flexible. The Ten Commandments were written in stone. Books, sales literature, print advertising - not quite stone, but not so easy and quick to change, either. In contrast, web writing can be changed in an instant. When it comes to SEO and your blog,
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Content Optimization Details
Hyphens versus Underscores in URLs
Google recognizes a hyphen as a word separator, but does not recognize an underscore as a word separator. That being the case, dashes should always be used in URLs so that Google and other search engines can read each word separately.
For instance, if you are trying to optimize for the keyphrase chicago financial planner,
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