Copywriting


More Things Golf and Writing Have in Common

Image via WikipediaRecently I compared golf to writing and came up with 12 similarities. When I asked for help to come up with another six to assemble a “complete round” of 18 points, Word Sell Co-Conversationalists rose to the occasion with seven ideas that are not only insightful, but quite original!
#13 - Robert […]

What’s Your Ideal Writing Weekend?

Image via WikipediaAbsorbing Writing, the Emma Bird/Joanna Young collaboration, asks, what is your ideal writing weekend?
Thinking back on the ideal writing weekends I’ve had (and perhaps I’m lucky to have had even one), these qualities stand out.
It starts with stimulating conversation. I’m not much good at drawing inspiration from nature, and can’t create ideas in […]

25 x 41 Words of Wisdom

25 x 41 Words of Wisdom

Liz Strauss just wrapped up an exciting writing project where she asked people to pass along words of wisdom in exactly 25 words. Try it. The exercise forces you to say what you mean, as opposed to just getting close. Here are the contributions. I think you’ll enjoy them for their brevity, clarity, and of […]

Word Gadfly, and Proud of It

Image via WikipediaSocrates was the original gadfly. He spent his time asking Athenians annoying questions and boxing them into logical corners, exposing the fatal flaws in their thinking. Eventually they overcame his arguments by poisoning him with hemlock.
One of my fears is that someday a client is going to poison me with hemlock. Although […]

12 Things Writing and Golf Have in Common

The Art of Customer Golf

Originally uploaded by shorrbrad

I finally got to play some golf, and I noticed all kinds of similarities to writing. Here they are - some serious, some not so much.
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Do You Write Better Awake or Asleep?

Do You Write Better Awake or Asleep?

My daughter, who happens to be an excellent writer, was telling me she does some of her best writing when she’s either waking up or falling asleep.
She said for some reason, ideas come to her at those times she’d never come up with during the day. Not only that, she said these ideas often […]

Attract RSS Subscribers with Quality Blog Content

Attract RSS Subscribers with Quality Blog Content

Jacob Share is running a BIG group project, Breeding Blog Subscribers. I’m looking forward to seeing the results - there should be hundreds of great tips.
It’s been said over and over that outstanding content attracts blog subscribers. I’ve always thought that makes sense. An attractive blog design and clever online promotion attract first-time visitors, but […]