The Art of Customer Golf

Originally uploaded by shorrbrad

I finally got to play some golf, and I noticed all kinds of similarities to writing. Here they are - some serious, some not so much.
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My daughter, who happens to be an excellent writer, was telling me she does some of her best writing when she’s either waking up or falling asleep.
She said for some reason, ideas come to her at those times she’d never come up with during the day. Not only that, she said these ideas often […]

Jacob Share is running a BIG group project, Breeding Blog Subscribers. I’m looking forward to seeing the results - there should be hundreds of great tips.
It’s been said over and over that outstanding content attracts blog subscribers. I’ve always thought that makes sense. An attractive blog design and clever online promotion attract first-time visitors, but […]

Image via WikipediaAt the suggestion of Karen Swim, I’m taking another look at the art of storytelling by examining the work of Warren Zevon, one of our all time great rock composers — although this time Zevon is not taking center stage.
The song is one of my favorite stories ever, regardless of genre […]

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the […]

Image via WikipediaSometimes I think the true art of copywriting is knowing what to leave out. One of my favorite quotes is this from Blaise Pascal –
I have made this letter longer than usual, only because I have not had the time to make it shorter.
Smart man! Our tendency is to say too much. In […]

Image via WikipediaOne of the best forms of business communication is the story. Whether it’s a case study or a parable, people respond to stories intellectually and emotionally. We love to hear them, and we remember them.
Singer/songwriter/musician Warren Zevon was a master story teller. Let’s take a look at his classic Roland The Headless […]