Corporate Communication


Examples of Powerful Writing

Joanna Young asks, What does powerful writing mean to you? Turns out to be a rather challenging question. I tried to define powerful writing as “memorably evocative.” Writing that sticks in my head and evokes an emotion or an impulse or an attitude has power. But when I think of examples, I don’t see […]

What I Learned from Testifying in Court

What I Learned from Testifying in Court

Robert Hruzek has another group project going — this time on the topic, What I Learned from the Law. Well, a few years back I had the unpleasant experience of testifying in open court for a day and a half. We were plaintiffs in a contract dispute and I was a key witness. Here’s […]

Cluetrain on the Wrong Track

Cluetrain on the Wrong Track

A Rant about Rants
Inspired by Kenneth Davis, who chose The Cluetrain Manifesto as his favorite business book in my group project, I finally got around to reading the book that’s been on everybody’s lips since before it was published.
Cluetrain is full of fantastic insights about why we need more conversation in business. If you can […]

Business 2.0 Goes Under, Wants My Money as Life Preserver

Business 2.0 Goes Under, Wants My Money as Life Preserver

Traditional media took a big hit last week with the announcement that Time Warner’s magnificent technology magazine, “Business 2.0″, will be shut down after its October issue.
It’s a real pity, because “Business 2.0″ featured superb writing, analysis, and trend spotting. Today I’m a little less broken up about it, because here’s what I found in […]

About Writing Letters of Apology

Writing a letter of apology is one of the toughest assignments in business correspondence, maybe the toughest.
Since every situation is different, generalizing is difficult. But here are some points worth keeping in mind.
1. Lead with an apology. It puts the reader at ease, letting him or her know up front that the letter […]