One more comment on bromides, or trite expressions.Awhile back when I was managing a national accounts sales team, whenever we thought we had a new account in the bag (bromide), we'd say, "It's a slam dunk!" Not just to each other, but to every Tom, Dick and Harry (bromide) that came along, including our VP of Sales and members
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Liz Strauss on vendor expections. You get what you pay for.Liz Strauss on client expectations. The client is not always right.Bill Wren on the virtues of having a point. The eternal struggle between noise and news.Blog Republic invokes Winston Churchill to pump up bloggers!Marshall Goldsmith's list of 20 leadership errors--reprinted in Brand Autopsy--rings true.Shawn Hessinger's excellent rundown of
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Companies have mixed feelings about launching a blog. Blogs are new, powerful, appealing to customers, easy and inexpensive to set up, but ... they're new.If a business wants to test the blogging waters before diving into the blogosphere, internal blogs are the way to go. In fact, a November 2006 article in BtoB reported that internal blogs are
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MicroSoft Word is a magnificent product. The recently released Google Docs & Spreadsheets might just be a better one.Google has been developing all sorts of handy Web-based products to compete against MicroSoft client-based products. I've had a chance to work with Google Docs & Spreadsheets, and for me, it's just what the doctor ordered. Some
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No company wants to strand customers on hold for an extended period of time. But when it happens, you want to make the experience pleasant--or at least tolerable. Music CD's or radio make convenient and inexpensive options for on hold background. In some cases, however, a custom on hold phone message is worth the investment.
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In Friday's post, we talked about how to compose a voice mail greeting. But how about leaving a voice mail message? Here are some ideas to make your corporate communicaton more effective.1. Be brief. Assume the person listening to your message is up to his eyeballs in work, or going through a crowded airport security line.
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Most people don't think about their voice mail greeting as a thing that needs formal composition, but sometimes, a voice mail greeting is every bit as important as a sales proposal or the home page of your Web site.For instance, the man pictured above (let's call him Mr. Grim) has a problem. Maybe the order you were
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Search engines love fresh content. The more you have, the higher your site will rank on search engine return pages, or SERPs. And the higher your SERP position, the more traffic -- and business-- you stand to attract.Blogs are perhaps the most effective way to build fresh content. But you can do a number of things with
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