It’s a vexing question, but one that every company needs to answer. When Sales goes east and Marketing goes west, results go south.
Of all the ways to align sales and marketing I’ve seen or tried, this seems to work best.
SHARETHIS.addEntry({ title: “How Do You Get Sales and Marketing on the Same Page?”, url: “http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/” });

Here’s a guest post from my blogger friend Barbara Rozgonyi. We met recently at a suburban Chicago Tweetup, and found out we have a lot in common, including a conviction that press releases and public relations should be part of every company’s marketing mix. I’m so glad Barbara is here to explain why that’s the […]

What is your company all about? Where does it all start? Can you boil down what you do to one word?
For me, the one word is “connecting”. Connecting ideas, connecting words, connecting people.
If you had to describe your business to a potential customer in one word, what would it be?
(Attention Seinfeld fans — […]

Parenting is a learning experience. Lately it’s dawned on me that parenting can teach us a lot about copywriting, especially in terms of persuasion and education. Here’s what I mean.
Repetition is required. If I had a nickel dime quarter for every time I thought, “Well, I guess you’re going to have to learn it the […]

Personal Development. Maximillian Kaizen talks about how tenacity makes genius. “Great ideas are cheap and plentiful. Those who will actually work to make sure they happen, precious few.”
Branding. Two small branding techniques that produce big results from Stephan Spencer — a signature line and a personal photo.
SHARETHIS.addEntry({ title: “Fabulously Instructive Branding and Marketing Posts”, url: […]