posted by Brad Shorr filed under General
What a coincidence - two guest posts in one day! Barbara Rozgonyi is running my post Why Don't Companies Use Cartoons in Their Marketing? today.
Take a look - I think there's even a cartoon!
Thanks, Barbara. Hope you're enjoying Vegas.
...more»
It's a vexing question, but one that every company needs to answer. When Sales goes east and Marketing goes west, results go south.
Of all the ways to align sales and marketing I've seen or tried, this seems to work best.
Sales. To think more like a marketer, sales people should talk to buyers outside their comfort zone. That's how you broaden
...more»
Here's a guest post from my blogger friend Barbara Rozgonyi. We met recently at a suburban Chicago Tweetup, and found out we have a lot in common, including a conviction that press releases and public relations should be part of every company's marketing mix. I'm so glad Barbara is here to explain why that's the case!
Make Up Your Mind
...more»
What is your company all about? Where does it all start? Can you boil down what you do to one word?
For me, the one word is "connecting". Connecting ideas, connecting words, connecting people.
If you had to describe your business to a potential customer in one word, what would it be?
(Attention Seinfeld fans -- Photo taken by my daughter
...more»
Parenting is a learning experience. Lately it's dawned on me that parenting can teach us a lot about copywriting, especially in terms of persuasion and education. Here's what I mean.
Repetition is required. If I had a nickel dime quarter for every time I thought, "Well, I guess you're going to have to learn it the hard way," I'd be able
...more»
Personal Development. Maximillian Kaizen talks about how tenacity makes genius. "Great ideas are cheap and plentiful. Those who will actually work to make sure they happen, precious few."
Branding. Two small branding techniques that produce big results from Stephan Spencer -- a signature line and a personal photo.
Podcasting. A few creative ways to use podcasting from yours truly.
Group Writing Projects.
...more»
When I was a young boy, our family lived in a cozy, red brick house with white shutters in a small and sleepy Midwestern town. Summer was my favorite time of year. At bedtime, which was right around dusk, my mother would throw open my bedroom window, and I'd fall asleep listening to the rustling leaves of the giant maple
...more»
posted by Brad Shorr filed under General
Thanks to everybody for participating in Word Sell's 8 Gig iPod nano giveaway! A big, special thanks to Robert Hruzek, Robyn McMaster, Jeanne Dininni, Joanna Young, and Jacob Share for hyping the contest even though more participants meant a lesser chance of winning the iPod nano (which Mr. Hruzek shrewdly observed in one of his posts).
It never ceases to amaze
...more»
