Perhaps all we will agree on about a Contact page is that every website should have one. Sites that offer only email contact strike me as amateurish in the extreme. Furthermore, email forces visitors to craft their message from scratch, which is a major deterrent to submitting an inquiry.
A contact form provides an opportunity to make it easy for a
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In January we started a project aimed at helping entrepreneurs and small companies create effective content for their website. Do you have ideas and suggestions? If so, please comment here or on the blog posts we've written up to this point. Each post focuses on a particular page of a website -
Chapter One - The Home Page
Chapter Two - The
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Product pages don't fit neatly into any writing formula. The job might be done in a single page, or could require scores of pages.
But in terms of content, what makes a product page memorable?
What makes it persuasive enough to convert prospects or even window shoppers into buyers?
These are the key questions. Product pages are where the rubber meets the road
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Thanks to Luke Gedeon for designing our project badge! You can grab the code here - in your choice of 12 beautiful color schemes. Thanks, Luke!
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After the Home Page, the About Us Page is the next stop for many website visitors, which makes it a pretty important page to say the least.
One of the key challenges with an About Us
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Earlier this month Karen Swim and I announced our How to Write a Website group project. We're looking for your ideas, insights, and opinions! After we've collected all our wisdom, Karen and I plan to edit the material - crediting you, of course - into a book or e-book. Before diving in to the Home Page, a few items of
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