Lately I’ve gotten quite involved in the green movement. One of my clients, Salazar Packaging, Inc., just introduced a line of 100% recycled corrugated boxes. Whatever your business, pay attention to the eco-conscious. As environmental issues continue to grow in importance, they will influence products, services, and branding in a big way. I recently asked […]

Green packaging is becoming more important every day, as we become more aware of how fragile our environment is. Rider Thompson, whose Sustainable is Good blog focuses on sustainable packaging, is a leader in identifying sustainable packaging products and trends. This should be of interest to all of us, since the choices we make as […]

TJ McDonald, founder and president of PrivacyBuilders, is a client and someone who is passionate about protecting and respecting consumer data. To learn more about data privacy issues and how they affect us, read the following. It’s sobering.

Word Sell - How did data privacy come to be an important issue for you?
TJ McDonald - It […]

Transitioning from Blogger to WordPress would have been impossible for me without the help of Lara Kulpa, an incredibly talented WordPress developer I met through my blogging friend Liz Strauss. (Thank you, Liz!)
Lara and I are teaming up to help companies build Web sites and/or blogs in WordPress. From my point of view as a […]

As follow-up to my recent post about the small business owner’s fear of strategic planning, I interviewed Gene Rosendale, a founding partner of the Alliance for Strategic Advantage.
Gene, a clear-thinking strategist and clear-speaking communicator, helps small and midsize companies (SMBs) implement strategic planning processes that get results. Gene’s background– which includes a […]