posted by Brad Shorr filed under Marketing
A Winning Strategy Loses by Failing to Consider the Human Element
Some folks have a nose for news. I guess I have a nose for bad marketing, as I shared earlier with Does Your Ad Have a Big But? Here's another example.
We're driving home from church - it's pitch black. After a couple minutes I point to the windshield and say,
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posted by Brad Shorr filed under Marketing
Friday Fun and Link Love
The other day I came across a striking advertisement in our local newspaper. This was really something, because most newspaper ads go in one eye and out the other.
It was a whopper - a half page ad, color. The ad announced the grand opening of a gourmet restaurant, and the copy made me hungry - and
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posted by Brad Shorr filed under Marketing
Have you tried FarmVille, a recent Facebook game craze? I got curious over the holidays at family gatherings, when I'd hear cow moos emanating from laptops. At first the game struck me as incredibly silly (it is), but I decided to give it a try, if for no other reason than to have an excuse to have fun with friends
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posted by Brad Shorr filed under Cartoons
It's a bear job market, even for bulls. Have a nice weekend, and best wishes to all the job seekers. Let's hope things turn around soon.
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posted by Brad Shorr filed under Marketing
How to Get Your Message Across
When we were in Arizona driving from Phoenix to Lake Havasu, we rolled through the scenic town of Parker and this roadside sign caught my eye.
I don't know about you, but to me this is really good marketing.
It's noticeable. If you miss this sign, you really shouldn't be driving. Subtlety just doesn't get
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posted by Brad Shorr filed under Marketing
Whether your company is large or small, putting a "media room" on your website provides a host of benefits. I'm really surprised more companies don't do it. A media room is a section -or page - of your site that includes such things as links to press releases, company announcements, a company profile, client case studies, informational podcasts, bios of
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posted by Brad Shorr filed under Marketing
When I was young, I thought I had all the right answers.
Later on, I thought I had all the right questions.
Then, I thought there were no right answers.
And now, lo these many years later, I've reached the point where I think I was right in the first place.
Here's what I mean. I was having a conversation with a young lady,
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posted by Brad Shorr filed under Marketing
A few Sundays ago I met the world's greatest marketer.
I was not at a Web 3.0 convention or a Fortune 100 firm or a seminar at the University of Chicago. I was leaving church.
Standing on the sidewalk at the church's parking lot exit was a young woman holding a sign and carrying a cup. Her clothes were old and a
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