Image via WikipediaI’m jumping to gmail. Plain, vanilla, no bells and whistles gmail. As a marketer and writer, I hate giving up the my “wordsell.com” email address, but for me, the need for efficiency has finally trumped the desire for consistent branding.
My wordsell.com email was hosted on AT&T and ran on Outlook. I started […]

It’s a vexing question, but one that every company needs to answer. When Sales goes east and Marketing goes west, results go south.
Of all the ways to align sales and marketing I’ve seen or tried, this seems to work best.
SHARETHIS.addEntry({ title: “How Do You Get Sales and Marketing on the Same Page?”, url: “http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/” });

What is your company all about? Where does it all start? Can you boil down what you do to one word?
For me, the one word is “connecting”. Connecting ideas, connecting words, connecting people.
If you had to describe your business to a potential customer in one word, what would it be?
(Attention Seinfeld fans — […]

Personal Development. Maximillian Kaizen talks about how tenacity makes genius. “Great ideas are cheap and plentiful. Those who will actually work to make sure they happen, precious few.”
Branding. Two small branding techniques that produce big results from Stephan Spencer — a signature line and a personal photo.
SHARETHIS.addEntry({ title: “Fabulously Instructive Branding and Marketing Posts”, url: […]

A good deal of my time is devoted to singing the praises of online marketing — especially social network marketing — to small and medium size companies in traditional industries. Adaptation is slow, although moving at a much faster pace than two years ago.
Why do you think adaptation is slow? Why aren’t all companies […]