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Archives for Branding

A PC Guy Goes to the Apple Store
Apple Is Winning the Computing Culture War Of necessity I've been a Microsoft user from day one. This sad fact rankles me no end because while I've always found Microsoft products to be exceedingly kludgy, most of my business associates have both feet firmly planted in Excel Word World. Grr. When my iPod nano crashed, I finally had a chance to patronize an ...more»
The Branding Power of Search Engine Optimization
When people think of search engine optimization (SEO) - the art and science of making your web pages rank highly on search engines - they usually think of precise, tactical activities aimed at specific sets of keyword phrases. SEO is all that, but it can serve another purpose, one that may be more significant than driving traffic to a web ...more»
Should Consultants Call Themselves Consultants?
Trigger Words - When Branding and SEO Collide Many consultants I work with dislike referring to themselves as consultants. They think the word consultant has a bad connotation and furthermore, does not accurately describe their services or methodology. In terms of consultant being a trigger word, they are absolutely correct, at least in my experience. When I was in the corporate world ...more»
What Can John McCain Teach Us about Branding?
Image via WikipediaWe live in turbulent times. One advantage is there are lessons to be learned everywhere. What's happening in U.S. politics these days is instructive from a marketing and branding point of view. Here's my take, along with a little branding self-quiz. Be consistent. Maverick one day, elder statesman the next ... underdog, war hero, bridge builder, champion of the ...more»
Do They Recognize You? – Guest Post by Drew McLellan
Note to Reader - Drew McLellan's blog, Drew's Marketing Minute, is one of the first I discovered, and I still think it's one of the best. I'm thrilled to have Drew writing a guest post on Word Sell. Enjoy! ________________________________________ When someone pulls up to the Longaberger Co headquarters in Newark, Ohio there is no doubt what the company sells. The ...more»
Email – When Branding and Efficiency Collide
Image via WikipediaI'm jumping to gmail. Plain, vanilla, no bells and whistles gmail. As a marketer and writer, I hate giving up the my "wordsell.com" email address, but for me, the need for efficiency has finally trumped the desire for consistent branding. My wordsell.com email was hosted on AT&T and ran on Outlook. I started having major service interruptions about ...more»
A Logo Makeover Achieves Results
We all know a picture tells a thousand words. That's why your company logo can make you or break you. A logo needs to work quickly and powerfully. It needs to create a positive first impression so that the customer feels comfortable exploring the possibility of doing business with you. My client Salazar Packaging, Inc. had a logo that just wasn't ...more»
You Must Stay on the Customer’s Radar!
Out of sight, out of mind. Here's a scene that's played over and over across the B2B world. Bob - Hi Phil, take a look at the new features on our underground storage tanks. They've made some fantastic improvements. Phil - Oh, wow. I just bought a 15,000 gallon water tank last week. Bob - (jaw drops) What? Phil, why didn't you call? ...more»
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