Image via WikipediaI’m jumping to gmail. Plain, vanilla, no bells and whistles gmail. As a marketer and writer, I hate giving up the my “wordsell.com” email address, but for me, the need for efficiency has finally trumped the desire for consistent branding.
My wordsell.com email was hosted on AT&T and ran on Outlook. I started […]

We all know a picture tells a thousand words. That’s why your company logo can make you or break you. A logo needs to work quickly and powerfully. It needs to create a positive first impression so that the customer feels comfortable exploring the possibility of doing business with you.
My client Salazar Packaging, Inc. had […]

Out of sight, out of mind. Here’s a scene that’s played over and over across the B2B world.
Bob - Hi Phil, take a look at the new features on our underground storage tanks. They’ve made some fantastic improvements.
Phil - Oh, wow. I just bought a 15,000 gallon water tank last week.
Bob - (jaw drops) What? […]

My wife discovered this baffling advertisement in our local paper. Take a look -

The red credit card clearly represents Target. This is exemplary branding - you don’t even need to see the word, TARGET. But the headline at the right says Best Buy. So which is it?
Perhaps the body copy will clarify.
“…We’ll give you […]

Having come from the packaging industry, I know that for many companies, the corrugated boxes they use for shipping are low on the priority totem pole.
But companies that overlook their external packaging do so at their own peril. Here’s an example of how a fine brand can be crushed - along with their boxes.
I’ve used […]