posted by Brad Shorr filed under Branding
Apple Is Winning the Computing Culture War
Of necessity I've been a Microsoft user from day one. This sad fact rankles me no end because while I've always found Microsoft products to be exceedingly kludgy, most of my business associates have both feet firmly planted in Excel Word World.
Grr.
When my iPod nano crashed, I finally had a chance to patronize an
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posted by Brad Shorr filed under Branding
When people think of search engine optimization (SEO) - the art and science of making your web pages rank highly on search engines - they usually think of precise, tactical activities aimed at specific sets of keyword phrases. SEO is all that, but it can serve another purpose, one that may be more significant than driving traffic to a web
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posted by Brad Shorr filed under Branding
Trigger Words - When Branding and SEO Collide
Many consultants I work with dislike referring to themselves as consultants. They think the word consultant has a bad connotation and furthermore, does not accurately describe their services or methodology.
In terms of consultant being a trigger word, they are absolutely correct, at least in my experience. When I was in the corporate world
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posted by Brad Shorr filed under Branding
Image via WikipediaWe live in turbulent times. One advantage is there are lessons to be learned everywhere. What's happening in U.S. politics these days is instructive from a marketing and branding point of view. Here's my take, along with a little branding self-quiz.
Be consistent. Maverick one day, elder statesman the next ... underdog, war hero, bridge builder, champion of the
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posted by Brad Shorr filed under Branding
Note to Reader - Drew McLellan's blog, Drew's Marketing Minute, is one of the first I discovered, and I still think it's one of the best. I'm thrilled to have Drew writing a guest post on Word Sell. Enjoy!
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When someone pulls up to the Longaberger Co headquarters in Newark, Ohio there is no doubt what the company sells. The
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posted by Brad Shorr filed under Branding
Image via WikipediaI'm jumping to gmail. Plain, vanilla, no bells and whistles gmail. As a marketer and writer, I hate giving up the my "wordsell.com" email address, but for me, the need for efficiency has finally trumped the desire for consistent branding.
My wordsell.com email was hosted on AT&T and ran on Outlook. I started having major service interruptions about
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We all know a picture tells a thousand words. That's why your company logo can make you or break you. A logo needs to work quickly and powerfully. It needs to create a positive first impression so that the customer feels comfortable exploring the possibility of doing business with you.
My client Salazar Packaging, Inc. had a logo that just wasn't
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Out of sight, out of mind. Here's a scene that's played over and over across the B2B world.
Bob - Hi Phil, take a look at the new features on our underground storage tanks. They've made some fantastic improvements.
Phil - Oh, wow. I just bought a 15,000 gallon water tank last week.
Bob - (jaw drops) What? Phil, why didn't you call?
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