Your company logo is important. Much more important than taglines, which we’ll get into next time.
By “logo”, I mean the design, size, font and color of your company name, not necessarily a symbol.
Why is your logo important? Because your logo is a message that is repeated over and over. Logos build […]

How does someone go about picking a name for a product? Here’s my recent story. Textbook? Hope not. Enlightening? You tell me …
Last week we decided to change the name of our humor blog because of confusion with the original Funny Business blog.
Co-contributor George Ajazi and I discussed options via […]

When I worked in packaging distribution, it never ceased to amaze me how often companies overlooked the advertising power of their plain old boxes and packaging materials.
Any company that ships physical products uses a variety of packaging materials–corrugated boxes, box sealing tape, packing list envelopes and mailing bags, to name a few.
Most companies view packaging […]

Want to read a book that can change your business? Read The Little Blue Book of Advertising by Jeff Woll and Steve Lance. The authors condense decades of big-league advertising experience into a blueprint for building your brand.
My brand? I don’t have a brand. I’m not big enough for a brand. […]