Two of my favorite bloggers got me thinking about Moleskine. Moleskine, for the unitiated, is an Italian line of notebooks and planners,"used by European artists and thinkers for the past two centuries, from Van Gogh to Picasso, from Ernest Hemingway to Bruce Chatwin." (Product literature)First, Kathy Sierra showed us how she turned an off the shelf Moleskine
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This cartoon was created for use in a newsletter about Web analytics. Now, even the most ardent search marketing fan does not find Web analytics the most stirring of subjects. Applying a touch of humor, along with something visual, inspires newsletter readers to click-through.When I started developing business cartoons for clients, I assumed certain businesses, like law firms,
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Why are you sending out e-newsletters?1. To attract new customers;2. To inform existing customers;3. To lead or support product promotions;4. To build a community among employees;5. To do what everybody else is doing;6. All of the above;7. None of the above.Whatever your goal, the effectiveness of your newsletter depends on execution. Here are some tips.1. Slow and steady
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