Archives for Newsletters
Two of my favorite bloggers got me thinking about Moleskine. Moleskine, for the unitiated, is an Italian line of notebooks and planners,"used by European artists and thinkers for the past two centuries, from Van Gogh to Picasso, from Ernest Hemingway to Bruce Chatwin." (Product literature)First, Kathy Sierra showed us how she turned an off the shelf Moleskine ...more»
This cartoon was created for use in a newsletter about Web analytics. Now, even the most ardent search marketing fan does not find Web analytics the most stirring of subjects. Applying a touch of humor, along with something visual, inspires newsletter readers to click-through.When I started developing business cartoons for clients, I assumed certain businesses, like law firms, ...more»
Why are you sending out e-newsletters?1. To attract new customers;2. To inform existing customers;3. To lead or support product promotions;4. To build a community among employees;5. To do what everybody else is doing;6. All of the above;7. None of the above.Whatever your goal, the effectiveness of your newsletter depends on execution. Here are some tips.1. Slow and steady ...more»
Content Marketing Services
Subscribe
Brad Shorr on the Web
-
Recent Posts
Blog Topics
Best of Word Sell, Posts 200-800
How Twitter and LinkedIn Make B2B Life Easier
15 B2B Blog Post Ideas
33 Foolproof Headline Strategies
Confusing Business Words and Phrases
Serious Blog Design Flaws
Are You a Social Media Dabbler or Doer?
How to Use LinkedIn
Business Blog as Base of Marketing Operations
The Necessity of Starting with Keywords
5 Simple Storytelling Techniques
The Difference between Sales and Marketing
World's Hardest Vocabulary TestHow Good Is Your SEO?
Improve Your Google Ranking
Products, Services, Resources
Thanks for Stopping By

