A good deal of my time is devoted to singing the praises of online marketing — especially social network marketing — to small and medium size companies in traditional industries. Adaptation is slow, although moving at a much faster pace than two years ago.
Why do you think adaptation is slow? Why aren’t all companies […]

Here’s a question for the SOBCon08 folks (and anyone else who’d like to chime in, of course). It’s been on my mind.
Now that the Yahoo - Microsoft deal appears dead, is this good or bad for Microsoft? And considering the non-deal solidifies Google’s monopoly on search and search advertising, is the non-deal good or bad […]

The other day I wrote a kind of alternate history post in which the Spartans didn’t make it to Thermopylae to hold off the advancing Persian horde. As a result, Greece was conquered and Western civilization never got off the ground. What does this have to do with business blogging?
Taking action is risky, but not […]

For small and medium-size business (SMB), sales and marketing tend to get lumped together in an indistinct mass of activities. Company leaders will say it’s inevitable, because everybody wears multiplel hats. Often, sales and marketing responsibilities fall on the owner, who also wears the finance hat and the purchasing hat and the IT hat.
All […]

It is not unusual among small and midsize companies for marketing programs to be out of sync with the sales effort. Three misalignments cause this to happen.

Leadership doesn’t clearly distinguish between sales and marketing

Happy Earth Day!
Salazar Packaging, a client heavily focused on sustainable packaging, is always looking for ways to get their Earth-friendly message out and stimulate conversation about packaging and the environment. Easier said than done! Although packaging is a mature industry, sustainable packaging is a hot topic generating buzz in a hundred directions on any […]

Which do you prefer? A hands on manager, or a hands off manager?
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