For small and medium-size business (SMB), sales and marketing tend to get lumped together in an indistinct mass of activities. Company leaders will say it’s inevitable, because everybody wears multiplel hats. Often, sales and marketing responsibilities fall on the owner, who also wears the finance hat and the purchasing hat and the IT hat.
All […]

It is not unusual among small and midsize companies for marketing programs to be out of sync with the sales effort. Three misalignments cause this to happen.

Leadership doesn’t clearly distinguish between sales and marketing

Happy Earth Day!
Salazar Packaging, a client heavily focused on sustainable packaging, is always looking for ways to get their Earth-friendly message out and stimulate conversation about packaging and the environment. Easier said than done! Although packaging is a mature industry, sustainable packaging is a hot topic generating buzz in a hundred directions on any […]

Which do you prefer? A hands on manager, or a hands off manager?
SHARETHIS.addEntry({ title: “Cartoon - Hands On Managers”, url: “http://www.wordsellinc.com/blog/marketing/cartoons/cartoon-hands-on-managers/” });

zapdata.com is Dun and Bradstreet’s online database, and it’s a low cost, easy to use source of targeted leads for sales prospecting. Your list selection criteria look like this –

Locations can be as broad as the U.S. or as narrow as a zip code. Industries are defined by SIC, and you can drill down as […]

Now that the mortgage bubble has blown up in every American’s face, the blame game begins. Some people are fuming because we taxpayers are bailing out Bear Stearns, one of the most aggressive lenders of those nasty subprime loans. Some are pointing fingers at the Fed for not doing enough earlier to preempt the crisis. […]

When I first came up with the idea for this cartoon (for a financial Web site), I thought it couldn’t miss. But after Mark drew it up, all I could think is, this doesn’t make sense. How would he get money in the water bed without noticing the water?
Funny? Stupid? Salvageable?
SHARETHIS.addEntry({ title: “Cartoon - Funny […]

Although business is serious business, some companies have done pretty darn well using a lighthearted approach to marketing. Here are a few examples, companies I started following on my now moribund humor blog, Scrambled Toast.
Big Ass Fans
Big Ass Fans is a manufacturer of … you guessed it, big ass fans used for large areas such […]

Have you noticed — the economy is brutal! Yes, the market went up more than 400 points the day before this writing, but that didn’t solve all our problems.

Retail is weak
The housing market is deep in the tank.
The banking industry is unstable
Inflation is on the rise
Commodities are high (buy a tank of gas lately?)
The job […]

When Joanna Young used “foozle and fribble” in a guest post here, I couldn’t resist creating this cartoon.
Foozle and Fribble will be recurring characters who act out your favorite Words for Nerds. Any suggestions for the next cartoon? For the latest Words for Nerds list, click here.
Are you a word lover? If you want to […]