posted by Brad Shorr filed under Marketing
Image via WikipediaLove is the ultimate motivator. Even though we are generally more inclined to buy something to avoid pain rather than achieve gain, love is the exception. We do crazy things when we're in love. We do things we'd never do when we're in love. Some of us have even died for love. If your marketing can tap into
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posted by Brad Shorr filed under Cartoons
Is there a lighter side to banking these days? In this cartoon, I was trying to find it, but if I were a bank, I wouldn't be using humor in my advertising just now.
Actually I've never been a fan of humor in financial institution advertising. Remember those WaMu TV spots with the fuddy duddy band of bankers? Or the Capital
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posted by Brad Shorr filed under Marketing
Luke Gedeon has an end-of-year project going on. Like I once was, Luke is in search of his first 100-comment post.
You can find his post here. It's all about Microsoft Office 2008, Open Office, and "free" offers. It's witty and informative.
(As an added attraction, in the comments section of this post, I reveal my secret for extending blog post conversations
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posted by Brad Shorr filed under Cartoons
Here's our Christmas cartoon that appears in the December issue of Packaging World magazine. I create these Eco Ed cartoons with client Dennis Salazar, who conceived the character, and they are drawn by uber illustrator Mark Hill. Eco Ed is the most fun I've had all year ... you never know what kind of environmental issue he'll be tackling (or
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posted by Brad Shorr filed under Marketing
The Big Three's Marketing Catastrophe
With American automakers in crisis, an enormous amount of time has spent debating the cure. More short term cash? A stronger economy? Smarter management? A less burdensome labor contract?
All these things - cash, better conditions, better management, and a new salary and benefit framework - would be positive developments, but none of them solves the real
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posted by Brad Shorr filed under Marketing
The other day I was nonchalantly filling up my tank. It only costs about $20 again. I made a vague mental note of the price - $1.79/gallon. I drove off and noticed another gas station nearby selling gas for $1.69/gallon.
Now the story gets interesting. I didn't care. A few months back, when fuel was over $4.00/gallon, I'd have cared plenty.
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posted by Brad Shorr filed under Marketing
Like most of us, I'm not a big fan of interruption marketing, particularly those annoying and obnoxious inserts and sticker ads that come in the daily newspaper. But here's such an ad that actually works. It was about 4" x 4" and came affixed to the front page of our local newspaper with temporary adhesive.
Why does this ad work?
It gets
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posted by Brad Shorr filed under Cartoons
Happy Thanksgiving from Word Sell!
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