The usefulness of Google Alerts has been on my mind, since I’ve set up a number of them for clients and myself. But the results always seem random and incomplete. You ever notice that? I wondered, where does Google go to fetch these links? Are there any ways to make “Comprehensive” Google Alerts more […]

A few weeks ago I was talking to a couple fellow volunteers who help with our church’s Web site. We were discussing the challenge of creating a site that appeals to everybody. The feedback we’ve gotten from users and potential users can be generally summed up as follows –
Teens and young adults want Facebook-style or […]

Here’s a guest post from my blogger friend Barbara Rozgonyi. We met recently at a suburban Chicago Tweetup, and found out we have a lot in common, including a conviction that press releases and public relations should be part of every company’s marketing mix. I’m so glad Barbara is here to explain why that’s the […]

RSS Leadership by Example
Large, top notch companies far removed from the tech sector now offer RSS feeds, a most welcome development. They use RSS mainly for news feeds, and although many of us are more interested in RSS for blogs, anything that popularizes the technology helps the blogging cause, don’t you think? Here are […]

If RSS is the most underutilized marketing tool in B2B, online press releases must be a close second. Whether your company is large or small, you’ve got lots of important activities taking place every day that add value to your products and services, make you more appealing as a supplier, and differentiate you from the […]