Would it surprise you that a lot of strategic discussions about SEO and web marketing include little or no reference to web stats? Talking theory is fine ... but those pesky facts frequently get in the way of theories and for that reason should not be disregarded. Sometimes I wonder if marketers avoid scrutinizing their stats because they don't want
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posted by Brad Shorr filed under SEM
SEO is important, no question about it. But there are several things that SEO is not.
SEO is not a be-all-end-all.
It is not a miracle cure for a sick web presence.
It is not a starting point for marketing.
It is not a stand alone marketing activity that can be divorced from other marketing and sales functions.
B2B companies sometimes make the mistake
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posted by Brad Shorr filed under SEO
Internal links are very important to the search performance of a website. For b2b firms whose websites present credentials and an overview of products and services, internal links are of utmost importance for effective selling as well as effective SEO.
They Can't Buy It if They Can't Find It
Here I'm thinking about potential customers who visit the b2b site to check
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posted by Brad Shorr filed under SEO
SEO Basics - Title Tags
The HTML title tag is an extremely important element of a web page or blog post. Here's a simple explanation of the title tag from a Wikipedia article on HTML elements.
Define a document title. Required in every HTML and XHTML document. User agents may use the title in different ways. For example:
Web browsers usually display it
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posted by Brad Shorr filed under SEO
One of the biggest challenges in SEO for b2b firms is linkbuilding. With a traditional website, the opportunities to establish high authority, inbound links are few and far between. Comparatively few sites will be interested in linking to a company that fabricates aluminum siding or sells and services forklift trucks.
Obtaining links from directories is one approach b2b firms use
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Joanna Young asks, What is your essential post for 2009? Please consider participating in her group project.
The post I wrote this year that stands out in my mind is The First Online Marketing Question Is, What Are My Keyword Phrases?
Despite the clunky title, I like the post because it -
Put forth a sensible and somewhat different strategic approach to and
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Recently I wrote a post on four typography tips that enhance SEO. Here are four more ideas that will improve the reader experience on your blog or website - even though they have no bearing whatsoever on SEO.
I make a point of pointing them out for the following reason. Search engine optimization is worthless if people don't like what
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