Archives for Online Marketing
Would it surprise you that a lot of strategic discussions about SEO and web marketing include little or no reference to web stats? Talking theory is fine ... but those pesky facts frequently get in the way of theories and for that reason should not be disregarded. Sometimes I wonder if marketers avoid scrutinizing their stats because they don't want ...more»
SEO is important, no question about it. But there are several things that SEO is not.
SEO is not a be-all-end-all.
It is not a miracle cure for a sick web presence.
It is not a starting point for marketing.
It is not a stand alone marketing activity that can be divorced from other marketing and sales functions.
B2B companies sometimes make the mistake ...more»
One of the biggest challenges in SEO for b2b firms is linkbuilding. With a traditional website, the opportunities to establish high authority, inbound links are few and far between. Comparatively few sites will be interested in linking to a company that fabricates aluminum siding or sells and services forklift trucks.
Obtaining links from directories is one approach b2b firms use ...more»
Joanna Young asks, What is your essential post for 2009? Please consider participating in her group project.
The post I wrote this year that stands out in my mind is The First Online Marketing Question Is, What Are My Keyword Phrases?
Despite the clunky title, I like the post because it -
Put forth a sensible and somewhat different strategic approach to and ...more»
Recently I wrote a post on four typography tips that enhance SEO. Here are four more ideas that will improve the reader experience on your blog or website - even though they have no bearing whatsoever on SEO.
I make a point of pointing them out for the following reason. Search engine optimization is worthless if people don't like what ...more»





