Facebook may be worth $10 billion, but millions of people don’t even know what Facebook is.
Joanna Young worries that advancing media technology may make writing obsolete, but millions of business websites cling to the old ways of splash pages and rampant animation.
RSS is one of the simplest and most potent technologies yet devised to deliver […]

One of the excellent points made in The Cluetrain Manifesto is this -
If you want to hear the sound of the new marketing, listen to these conversations coming from inside, outside, over, and above even the hardest-shelled companies that still think marketing means lobbing messages into crowds. Here is the same sound our ancestors […]

You couldn’t guess from its title, but Persona Non Gravy is a new SEO website written by Word Sell contributor and sometimes collaborator George Ajazi. George is an extremely talented SEO pro, well worth reading.
Today he talks about the importance of title tags. Not only are title tags supremely important, they are […]

RSS feeds are one of the most under appreciated and underutilized marketing and communication tools of all time.
Easy to set up, RSS feeds give your audience the ability to receive your message quickly, easily and immediately. RSS feeds can transform your Web site from an unnoticed billboard into a sales and customer […]

One of the many things I like about David Meerman Scott’s new book, The New Rules of Marketing and PR, is the way he articulates simple, obvious principles that never occured to me. Case in point–
“Amazon.com has been optimized for browsing. At a broad level, there are just two ways that people interact […]

The February 12, 2007 BtoB magazine reports that 2006 spending on search engine marketing (SEM) reached $9.4 billion–up 62% from 2005.
That’s big.
Ad budget allocations are gravitating toward SEM and away from print magazine ads, direct mail, TV, and newspaper. Why? Carol Krol’s article concludes–
“SEMPO [Search Engine Marketing Professional Organization] projects spending […]

At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.
Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.
What struck me during our conversation was how routine it […]