The February 12, 2007 BtoB magazine reports that 2006 spending on search engine marketing (SEM) reached $9.4 billion–up 62% from 2005.
That’s big.
Ad budget allocations are gravitating toward SEM and away from print magazine ads, direct mail, TV, and newspaper. Why? Carol Krol’s article concludes–
“SEMPO [Search Engine Marketing Professional Organization] projects spending […]

At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.
Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.
What struck me during our conversation was how routine it […]

In the business community, one common complaint is that there are simply too many Web sites and blogs to keep track of. True enough. Even though we have a wealth of valuable industry information at our fingertips, clicking on 20 to 30 sites and sifting through them for new content could take hours […]

people ask me what black hat seo or white hat seo is. once i explain it to them, they then ask me for some examples of what black hatters do to ply their craft.i’ve put together a small listing of some of the older (yet still used) techniques of black hatters on my website. the […]

jorge back to talk about search engine optimization stuff. the particular topic of conversation is this silly thing called a SERP or search engine results page. these are the pages that show up on search engines after you’ve typed in a search term or phrase.so what?well, ranking high in the SERPs is an important element […]

hey gang, jorge here again…
i put together a little page on my site with a listing of search engine optimization terms and their definitions.
this is not a complete list by any means, but it might be a good reference for some of you. if you have any suggestions for words to add, visit the page […]

This cartoon was created for use in a newsletter about Web analytics. Now, even the most ardent search marketing fan does not find Web analytics the most stirring of subjects. Applying a touch of humor, along with something visual, inspires newsletter readers to click-through.
When I started developing business cartoons for clients, I assumed […]