Yesterday in Funny Business I wrote about a mysterious advertising message. While that particular message might be a little too mysterious, the principle behind it is sound. Sometimes, the less said, the better.
People are naturally curious. If you tell them too much too early, they won’t have anything to be […]

As a follow-up to my post about meaningful content, here are some suggestions for further reading.
Jackie Griffiths on the importance of optimizing web copy.
For those who like sports analogies, Cathy Goodwin compares copywriting to basketball.
Thoughful commentary on style from Ray DuGray and Maria Ngo.
An entertaining rundown on grammar from Nancy Sagar.
SHARETHIS.addEntry({ title: “Content Tips from […]

First impressions last a long time. Your customers get their first impression of you from your company Web site. What kind of impression will you make?
It amazes me how some companies spend tens of thousands on brochures that wind up in the trash can, but slap together a Web site almost as an […]

By now, virtually all small and midsize companies have Web sites. That’s good. The day is coming when virtually all customers will be looking for you on the Web. The question is–will they find you?
Search engine marketing (SEM) is the art and science of making your site visible to on-line searchers. […]

Like most of us, I’ve had my ups and downs buying cars. Recently, I had a wonderful experience at St. Charles Toyota. Along the way, my sales consultant, George Van Syckel, got to telling me about his dealership’s incredible results generating sales online. I decided to interview George–who was recently promoted to […]

Whoast, Inc. is one of Chicagoland’s leading search engine marketing firms. They work with B2B and B2C clients across a wide range of industries. The demand for their services is growing by leaps and bounds.
I recently interviewed Whoast Vice President Ian Stevenson about SEM trends as they relate to small & medium companies. Here’s […]