http://www.wordsellinc.com Start Connecting Fri, 08 Aug 2008 11:38:19 +0000 http://backend.userland.com/rss092 en The usefulness of Google Alerts has been on my mind, since I've set up a number of them for clients and myself. But the results always seem random and incomplete. You ever notice that? I wondered, where does Google go to fetch these links? Are there any ways to ... http://www.wordsellinc.com/blog/online-marketing/how-useful-are-google-alerts/ A few weeks ago I was talking to a couple fellow volunteers who help with our church's Web site. We were discussing the challenge of creating a site that appeals to everybody. The feedback we've gotten from users and potential users can be generally summed up as follows -- Teens and ... http://www.wordsellinc.com/blog/online-marketing/how-do-you-create-a-web-site-for-all-generations/ Here's a guest post from my blogger friend Barbara Rozgonyi. We met recently at a suburban Chicago Tweetup, and found out we have a lot in common, including a conviction that press releases and public relations should be part of every company's marketing mix. I'm so glad Barbara is here ... http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/ RSS Leadership by Example Large, top notch companies far removed from the tech sector now offer RSS feeds, a most welcome development. They use RSS mainly for news feeds, and although many of us are more interested in RSS for blogs, anything that popularizes the technology helps the blogging cause, ... http://www.wordsellinc.com/blog/online-marketing/rss/rss-business-beyond-tech-secto/ If RSS is the most underutilized marketing tool in B2B, online press releases must be a close second. Whether your company is large or small, you've got lots of important activities taking place every day that add value to your products and services, make you more appealing as a supplier, ... http://www.wordsellinc.com/blog/online-marketing/online-marketingonline-press-releases/ Can too much information make a site visitor click off? One online giant apparently doesn't think so. Used to be, Amazon was the best place in the world to size up a book quickly. You'd see the book, one or two editorial reviews, and any number of enormously helpful customer reviews. Pull ... http://www.wordsellinc.com/blog/general/amazon-and-information-overload/ Facebook may be worth $10 billion, but millions of people don't even know what Facebook is. Joanna Young worries that advancing media technology may make writing obsolete, but millions of business websites cling to the old ways of splash pages and rampant animation. RSS is one of the simplest and most potent ... http://www.wordsellinc.com/blog/online-marketing/adrift-in-the-technology-awareness-gap-part-1/ One of the excellent points made in The Cluetrain Manifesto is this - If you want to hear the sound of the new marketing, listen to these conversations coming from inside, outside, over, and above even the hardest-shelled companies that still think marketing means lobbing messages into crowds. Here is ... http://www.wordsellinc.com/blog/online-marketing/rss/rss-needs-a-blimp/ You couldn't guess from its title, but Persona Non Gravy is a new SEO website written by Word Sell contributor and sometimes collaborator George Ajazi. George is an extremely talented SEO pro, well worth reading. Today he talks about the importance of title tags. Not only are title ... http://www.wordsellinc.com/blog/online-marketing/seo/new-seo-blog-persona-non-gravy/ RSS feeds are one of the most under appreciated and underutilized marketing and communication tools of all time.Easy to set up, RSS feeds give your audience the ability to receive your message quickly, easily and immediately. RSS feeds can transform your Web site from an unnoticed billboard ... http://www.wordsellinc.com/blog/online-marketing/rss/rss-the-sleeping-giant-of-business-communication/