One of the many things I like about David Meerman Scott’s new book, The New Rules of Marketing and PR, is the way he articulates simple, obvious principles that never occured to me. Case in point–
“Amazon.com has been optimized for browsing. At a broad level, there are just two ways that people interact […]

The February 12, 2007 BtoB magazine reports that 2006 spending on search engine marketing (SEM) reached $9.4 billion–up 62% from 2005.
That’s big.
Ad budget allocations are gravitating toward SEM and away from print magazine ads, direct mail, TV, and newspaper. Why? Carol Krol’s article concludes–
“SEMPO [Search Engine Marketing Professional Organization] projects spending […]

At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.
Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.
What struck me during our conversation was how routine it […]

jorge back to talk about search engine optimization stuff. the particular topic of conversation is this silly thing called a SERP or search engine results page. these are the pages that show up on search engines after you’ve typed in a search term or phrase.so what?well, ranking high in the SERPs is an important element […]

hey gang, jorge here again…
i put together a little page on my site with a listing of search engine optimization terms and their definitions.
this is not a complete list by any means, but it might be a good reference for some of you. if you have any suggestions for words to add, visit the page […]