posted by Brad Shorr filed under SEM
SEO is important, no question about it. But there are several things that SEO is not.
SEO is not a be-all-end-all.
It is not a miracle cure for a sick web presence.
It is not a starting point for marketing.
It is not a stand alone marketing activity that can be divorced from other marketing and sales functions.
B2B companies sometimes make the mistake
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posted by Brad Shorr filed under SEM
The BIGLIST of Search Marketing Blogs is a list of top blogs in that niche compiled by TopRank Online Marketing. I've followed this list for a while because of the quality of its SEM and SEO blogs.
Last week I was pleasantly surprised to learn that The Whoa Factor, the blog I write for my client Whoast, Inc., made the BIGLIST.
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posted by Brad Shorr filed under SEM
One of the many things I like about David Meerman Scott's new book, The New Rules of Marketing and PR, is the way he articulates simple, obvious principles that never occured to me. Case in point--"Amazon.com has been optimized for browsing. At a broad level, there are just two ways that people interact with Web content: they search
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posted by Brad Shorr filed under SEM
The February 12, 2007 BtoB magazine reports that 2006 spending on search engine marketing (SEM) reached $9.4 billion--up 62% from 2005.That's big.Ad budget allocations are gravitating toward SEM and away from print magazine ads, direct mail, TV, and newspaper. Why? Carol Krol's article concludes--"SEMPO projects spending for search will grow to $11.50 billion this year,
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posted by Brad Shorr filed under SEM,
SEO
At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.What struck me during our conversation was how routine it is becoming for American companies,
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posted by Brad Shorr filed under SEM,
SEO
jorge back to talk about search engine optimization stuff. the particular topic of conversation is this silly thing called a SERP or search engine results page. these are the pages that show up on search engines after you've typed in a search term or phrase.so what?well, ranking high in the SERPs is an important element of any business or ecommerce
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posted by Brad Shorr filed under SEM,
SEO
hey gang, jorge here again...i put together a little page on my site with a listing of search engine optimization terms and their definitions.this is not a complete list by any means, but it might be a good reference for some of you. if you have any suggestions for words to add, visit the page and use the contact me
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This cartoon was created for use in a newsletter about Web analytics. Now, even the most ardent search marketing fan does not find Web analytics the most stirring of subjects. Applying a touch of humor, along with something visual, inspires newsletter readers to click-through.When I started developing business cartoons for clients, I assumed certain businesses, like law firms,
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