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Archives for SEM

10 Signs Your B2B Website Is Not Ready for SEO
SEO is important, no question about it. But there are several things that SEO is not. SEO is not a be-all-end-all. It is not a miracle cure for a sick web presence. It is not a starting point for marketing. It is not a stand alone marketing activity that can be divorced from other marketing and sales functions. B2B companies sometimes make the mistake ...more»
Client Blog Makes the Search Engine Marketing BIGLIST
The BIGLIST of Search Marketing Blogs is a list of top blogs in that niche compiled by TopRank Online Marketing. I've followed this list for a while because of the quality of its SEM and SEO blogs. Last week I was pleasantly surprised to learn that The Whoa Factor, the blog I write for my client Whoast, Inc., made the BIGLIST. ...more»
Design Your Web Site for Browsers, Not Just Searchers
One of the many things I like about David Meerman Scott's new book, The New Rules of Marketing and PR, is the way he articulates simple, obvious principles that never occured to me. Case in point--"Amazon.com has been optimized for browsing. At a broad level, there are just two ways that people interact with Web content: they search ...more»
Search Engine Marketing–Size Doesn’t Matter
The February 12, 2007 BtoB magazine reports that 2006 spending on search engine marketing (SEM) reached $9.4 billion--up 62% from 2005.That's big.Ad budget allocations are gravitating toward SEM and away from print magazine ads, direct mail, TV, and newspaper. Why? Carol Krol's article concludes--"SEMPO projects spending for search will grow to $11.50 billion this year, ...more»
Help for Selling Online in China
At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.What struck me during our conversation was how routine it is becoming for American companies, ...more»
Search Engine Results Page, SERP or is it Syrup?
jorge back to talk about search engine optimization stuff. the particular topic of conversation is this silly thing called a SERP or search engine results page. these are the pages that show up on search engines after you've typed in a search term or phrase.so what?well, ranking high in the SERPs is an important element of any business or ecommerce ...more»
SEO Terms and Definitions
hey gang, jorge here again...i put together a little page on my site with a listing of search engine optimization terms and their definitions.this is not a complete list by any means, but it might be a good reference for some of you. if you have any suggestions for words to add, visit the page and use the contact me ...more»
Using Business Cartoons in Newsletters
This cartoon was created for use in a newsletter about Web analytics. Now, even the most ardent search marketing fan does not find Web analytics the most stirring of subjects. Applying a touch of humor, along with something visual, inspires newsletter readers to click-through.When I started developing business cartoons for clients, I assumed certain businesses, like law firms, ...more»
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