Why are you sending out e-newsletters?
1. To attract new customers;
2. To inform existing customers;
3. To lead or support product promotions;
4. To build a community among employees;
5. To do what everybody else is doing;
6. All of the above;
7. None of the above.
Whatever your goal, the effectiveness of your newsletter depends on execution. Here are some […]

In yesterday’s post we looked at a few ways to add fresh content to a business Web site. Fresh content improves a site’s organic search performance. Furthermore, fresh content enriches customer relationships and attracts more business–but only if customers read it!
Since you’ve gone to the trouble to build fresh content on your […]

Search engines love fresh content. The more you have, the higher your site will rank on search engine return pages, or SERPs. And the higher your SERP position, the more traffic — and business– you stand to attract.
Blogs are perhaps the most effective way to build fresh content. But you can do […]

Companies can use blogs in a wide variety of ways, all of them beneficial. Yet, business blogs are few and far between in many sectors. Concerns that commonly hold companies back include …
1. We don’t have time. With the right preparation, writing and managing a blog does not have to consume […]

First impressions last a long time. Your customers get their first impression of you from your company Web site. What kind of impression will you make?
It amazes me how some companies spend tens of thousands on brochures that wind up in the trash can, but slap together a Web site almost as an […]

By now, virtually all small and midsize companies have Web sites. That’s good. The day is coming when virtually all customers will be looking for you on the Web. The question is–will they find you?
Search engine marketing (SEM) is the art and science of making your site visible to on-line searchers. […]

Like most of us, I’ve had my ups and downs buying cars. Recently, I had a wonderful experience at St. Charles Toyota. Along the way, my sales consultant, George Van Syckel, got to telling me about his dealership’s incredible results generating sales online. I decided to interview George–who was recently promoted to […]