George Ajazi’s New SEO Services Fit Any Budget

Fed up with the incomprehensible price structures common to the industry and the inevitable price resistance they cause among potential clients, SEO expert George Ajazi developed a New Business Model™ which is likely to turn the search optimization industry on its head. Instead of charging for his SEO services, George is now giving them away. For free.

“Sure, revenues have taken a hit since I implemented my New Business Model™,” George observes. “But I’m saving a ton of time by not sending out invoices, my tax exposure is nil, and I’ve let go my accountant. It all evens out.”

Apparently, the…

Meet the Director of Keyword Engineering or Something like That

How’s your title?

A few days ago I was having lunch at an all-you-can eat sports bar buffet with my friend George Ajazi, the man who is now offering free SEO services. He observed that SEO is so misunderstood by the mainstream business community, you can pretty much pick any title you want. Nobody will know what you do anyway.

What does a Web Analyst do? How about an Internet Strategist? Titles like that confuse and intimidate owners of small and medium size companies. If you don’t understand what somebody does, you’re not likely to entrust them with a pile of your…

For SEO, Select Your Nouns Carefully

If words are the currency of the Internet, nouns are the highest denomination bills. When it comes to content optimization, they prove their value, because people tend to search for nouns. Keyword research I’m doing for a client right now illustrates the point. These search phrases came up among the most popular for a certain geographic region –

• basement refinishing
• basement remodeling
• basement finishing
• basement additions
• basement finishing
• refinish basement
• remodel basement
• finish basement
• finished basement

New SEO Blog–Persona Non Gravy

You couldn’t guess from its title, but Persona Non Gravy is a new SEO website written by Word Sell contributor and sometimes collaborator George Ajazi. George is an extremely talented SEO pro, well worth reading.

Today he talks about the importance of title tags. Not only are title tags supremely important, they are quite often entirely overlooked or given perfunctory treatment.

When you’ve done a search and are viewing the search engine return page (SERP), what makes you click on a link? Is it the title of the link, the description of the link, or both?

Help for Selling Online in China

At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.

Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.

What struck me during our conversation was how routine it is becoming for American companies, even small ones, to do business in China. Yo-so certainly has SEO and SEM down to a science.

For you aspiring global entrereneurs, this (.pdf) report from The Boston Consulting Group provides insight on the Chinese market. Yo-so makes selling in China sound…

Black Hat SEO

people ask me what black hat seo or white hat seo is. once i explain it to them, they then ask me for some examples of what black hatters do to ply their craft.

i’ve put together a small listing of some of the older (yet still used) techniques of black hatters on my website. the page is called, simply:

black hat seo

pretty original, i know. if this stuff interests you, go ahead and read on. if not, i’d suggest watching The History Channel or something.

-jorge

Search Engine Results Page, SERP or is it Syrup?

jorge back to talk about search engine optimization stuff. the particular topic of conversation is this silly thing called a SERP or search engine results page. these are the pages that show up on search engines after you’ve typed in a search term or phrase.

so what?

well, ranking high in the SERPs is an important element of any business or ecommerce website. or any website that is seeking traffic for that matter.

getting higher rankings is difficult, especially if you are in a saturated market or are vying for very common or generic search words or phrases.

people always ask how can someone rank high…

SEO Terms and Definitions

hey gang, jorge here again…

i put together a little page on my site with a listing of search engine optimization terms and their definitions.

this is not a complete list by any means, but it might be a good reference for some of you. if you have any suggestions for words to add, visit the page and use the contact me form and let me know. check it out:

SEO Terms and Definitions

have a happy new year.

301 redirects

jorge here again with another tip for keeping your web assets in line.

let’s say you made some changes to your website or rework the folder structure of your site. what do you do with the old pages and folder structure? do you just delete them? do you let sleeping dogs lie?

well, i’m hear to tell you that the BEST solution is to “redirect” those old pages to the newly created files. this is done with something called 301 redirects.

sounds silly, i know, but it is the best way to keep from losing two things:

1. any PageRank™ you’ve accumulated in Google
B.…

Business Blogs Break Loose in 2007

For small and midsize companies, blogs will become the online option of first resort. Here’s why.

1. Interest is skyrocketing. Business leaders I talk to in every conceivable B2B and B2C niche eagerly seek a better understanding of blogs. And the more they learn, the more they want to blog.

2. Cost. Nothing drives business decisions like an opportunity to conserve cash. For small companies and start-ups, the outlay for a traditional Web site can be burdensome or even prohibitive. In contrast, blogs require minimal capital investment, AND provide …

3. Richer, fresher content. Companies tend to launch their Web site, cross it off their “To…

Next Page »