For small and midsize companies, blogs will become the online option of first resort. Here’s why.
1. Interest is skyrocketing. Business leaders I talk to in every conceivable B2B and B2C niche eagerly seek a better understanding of blogs. And the more they learn, the more they want to blog.
2. Cost. Nothing […]

Search engines love fresh content. The more you have, the higher your site will rank on search engine return pages, or SERPs. And the higher your SERP position, the more traffic — and business– you stand to attract.
Blogs are perhaps the most effective way to build fresh content. But you can do […]

Companies can use blogs in a wide variety of ways, all of them beneficial. Yet, business blogs are few and far between in many sectors. Concerns that commonly hold companies back include …
1. We don’t have time. With the right preparation, writing and managing a blog does not have to consume […]

Sales people can waste an enormous amount of time learning “closing techniques”. Tactics such the “assumptive close”, when the seller continues a conversation as if the buyer has already placed the order; asking a series of questions where “yes” is the only response, and then asking for the order in hope that the buyer […]

Yesterday in Funny Business I wrote about a mysterious advertising message. While that particular message might be a little too mysterious, the principle behind it is sound. Sometimes, the less said, the better.
People are naturally curious. If you tell them too much too early, they won’t have anything to be […]

As a follow-up to my post about meaningful content, here are some suggestions for further reading.
Jackie Griffiths on the importance of optimizing web copy.
For those who like sports analogies, Cathy Goodwin compares copywriting to basketball.
Thoughful commentary on style from Ray DuGray and Maria Ngo.
An entertaining rundown on grammar from Nancy Sagar.
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