posted by Brad Shorr filed under Sales
A client recently told me a great story - the kind an SEO copywriter likes to hear. An inquiry came into their website from a Google search for a high priced piece of equipment, and within half an hour they had made the sale. How great is that?
Now I'd like to say that it was my brilliant optimization and copywriting
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posted by Brad Shorr filed under Sales
8 Valuable Selling Tips for Industrial Sales
The latest group project from Robert Hruzek is, What I Learned from the Plant World.
Perfect!
Having spent many years in industrial sales, I've been deep into the trenches of plants of all kinds. I've seen automobile tires being made (it's kind of like making waffles); I've been in spice plants, brick plants and toilet
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posted by Brad Shorr filed under Sales
Image via WikipediaMountaintop experiences are the theme of this month's "What I Learned From ..." project from Robert Hruzek. He says, "Ever been at the top of a mountain (or at least a very tall building), with what seems like the whole world at your feet? It’s an awesome feeling, ain’t it?"
The mountaintop experience I'd like to share takes me
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posted by Brad Shorr filed under Sales
Image by Getty Images via DaylifeThe Story
For months I had been champing at the bit to upgrade from my BlackBerry Pearl to the BlackBerry Curve. When the day arrived, I hustled over to the neighborhood AT&T store and had a really pitiful customer experience.
The sales rep told me the Curve was $250. My jaw dropped - the online research I'd
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posted by Brad Shorr filed under Sales
Sales is a great training ground for overcoming adversity, because you face it every day. Early in my career, I hit a rough patch where I couldn't sell anything. I was supposed to open two accounts a week, and I hadn't opened any in a month.
It was the dead of winter and already dark, late one Friday afternoon. I
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posted by Brad Shorr filed under Sales
You may have heard the expression pound the pavement to describe a sales rep who goes door to door peddling his wares and looking for new customers. Well, you're hearing from someone right now who actually did pound the pavement when he started his selling career, back in the dark ages before the internet and cell phones.
And I'm here
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posted by Brad Shorr filed under Sales
For seven months, I suffered with some extraordinarily severe knee pain. Thankfully, the doctors fixed me up on New Year's Eve and now my knee is back to normal. I'd like to share a few things I learned during my experience with pain, and then try to relate it to sales in the b2b sphere. I think there are a
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posted by Brad Shorr filed under Sales
Last week I was having coffee with a gentleman who has developed an advertising platform for bloggers - a very interesting service indeed. At one point in the conversation, I asked him if he thought I could earn any ad revenue from his program.
He said no, not really.
I was stunned. No evasions, no qualifications - just an honest answer. In
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