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Archives for Social Media

For B2B Twitter Content Ideas, Start with Customers and Work Back

11
Mar
posted by Brad Shorr               filed under Social Media
For B2B Twitter Content Ideas, Start with Customers and Work Back
What Information Are People Looking for on Twitter? A lot of B2B online content is internally focused, have you noticed? Here's why we are so great, here's what we've accomplished, here's our latest news. By and large, people don't care. They're hard at work making their organizations great, pursuing their goals, and making their news. One reason B2B firms are quick to dismiss ...more»
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Twitter for B2B Starts with Strategy

3
Mar
posted by Brad Shorr               filed under Social Media
Twitter for B2B Starts with Strategy
This is the first in a mini series on Twitter for B2B. A B2B Twitter Presence Should Balance Experimentation with Discipline A Twitter presence can be a valuable asset for a b2b firm - or a monumental waste of time. Too often, firms go into Twitter with the attitude, Let's give it a try and see what happens. I'm all for ...more»
Comments (9)

WordPress Plugin Loopholes and the Power of Social Networks

19
Feb
posted by Brad Shorr               filed under Social Media
WordPress Plugin Loopholes and the Power of Social Networks
Yes, two heads are better than one, and it's one thing you have to love about social media. Case Study - How Blogging Expands Knowledge and Solves Business Problems Not long ago I wrote a post called How to Customize Title Tags in WordPress. It included this bit of information - In the post you’re reading now, the headline is How to Customize ...more»
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Is Social Media Saturation Setting In?

15
Feb
posted by Brad Shorr               filed under Social Media
Is Social Media Saturation Setting In?
Is Google Buzz Too Much of a Good Thing? As a social media enthusiast, I sometimes feel like a lemming, chasing from one hot thing to the next. First it was blogs. Then, MyBlogLog got hot - remember that? For a while it seemed like everybody was diving into LinkedIn, and then Facebook pages started sprouting up like weeds. And of ...more»
Comments (21)

What Can the Super Bowl Teach B2B about Social Media?

8
Feb
posted by Brad Shorr               filed under Social Media
What Can the Super Bowl Teach B2B about Social Media?
I was rooting for the Saints. Their coach, Sean Payton, grew up in nearby Naperville, Illinois. They were underdogs. After a shaky first quarter, they clawed their way back into the game by halftime. I figured, if they just play sound, fundamental football from here on, they've got a chance. So what does Sean Payton do? He runs an onside ...more»
Comments (5)

How Twitter and LinkedIn Make Life Easier in B2B

13
Jan
posted by Brad Shorr               filed under Social Media
How Twitter and LinkedIn Make Life Easier in B2B
Social Media - A B2B Productivity Tool The other day I was suffering from a severe case of writer's block. In desperation, I sent out a tweet asking for ideas for blog posts. Within minutes, no less than Chris Garrett responded with a fabulous idea: "Why don't you write about that?" After I tweeted back that I've had success asking for help ...more»
Comments (24)

Blogging at the Queensboro Shirt Company

7
Jan
posted by Brad Shorr               filed under Social Media
Blogging at the Queensboro Shirt Company
Guest blogger Kate Elzer-Peters is the Social Media Marketing Coordinator at The Queensboro Shirt Company, located in Wilmington, NC. She coordinates Twitter, Facebook, YouTube, the company News page of the website, Queensboro Out and About (the public service arm of Queensboro), and other outreach activities. She also blogs, markets and writes for companies around the world at thegardenofwords.com, ...more»
Comments (13)
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