Too many b2b websites are stiff as cardboard. But whether your site is of the basic “billboard” variety or a full blown e-commerce site, customers want more than the traditional Big Three – Service, Quality, and Price. Remember Robert DeNiro in Taxi Driver? Today’s online customer asks the same question he did.
Are you talking to me?
[/caption]As a social media enthusiast, I sometimes feel like a lemming, chasing from one hot thing to the next. First it was blogs. Then, MyBlogLog got hot – remember that? For a while it seemed like everybody was diving into LinkedIn, and then Facebook pages started sprouting up like weeds. And of course, Twitter.
Now, Google Buzz is upon… Continue reading
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. Sir Winston Churchill, Speech, November 1942.
We don’t have anything looming as large as the outcome of World War II, I hope, but nonetheless, reading the economic tea… Continue reading
Some folks have a nose for news. I guess I have a nose for bad marketing, as I shared earlier with Does Your Ad Have a Big But? Here’s another example.
We’re driving home from church – it’s pitch black. After a couple minutes I point to the windshield and say, “What’s that?” Somebody… Continue reading
I was rooting for the Saints. Their coach, Sean Payton, grew up in nearby Naperville, Illinois. They were underdogs. After a shaky first quarter, they clawed their way back into the game by halftime. I figured, if they just play sound, fundamental football from here on, they’ve got a chance. So what does Sean Payton do? He runs an onside kick to open the second half. Unheard of… Continue reading
How come diners always put a box of toothpicks at the cash register, but never have a trash receptacle for the wrapper? When I was on the road every day in sales, I’d reach into my coat pocket from time to time and pull out 10 or 15 toothpick wrappers. Design flaw.
And while we’re in this milieu, what about the restrooms? We… Continue reading
“Every Picture Tells a Story” – Rod Stewart, Ronald David Wood
Here is an unoptimized image.
Here is an optimized image.
Can you tell the difference?
Image Title. Hover over the top image and you’ll see “pic20471″. That’s an image file name you might see on a stock photo website or for personal images in your… Continue reading
You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or they will hear about a competitor… Continue reading
