You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or they will hear about a competitor… Continue reading
The other day I came across a striking advertisement in our local newspaper. This was really something, because most newspaper ads go in one eye and out the other.
It was a whopper – a half page ad, color. The ad announced the grand opening of a gourmet restaurant, and the copy made me hungry – and thirsty. They’d be featuring wines from Argentina… Continue reading
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus – in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with the need to advance certain business goals?
Robin… Continue reading
Internal links are very important to the search performance of a website. For b2b firms whose websites present credentials and an overview of products and services, internal links are of utmost importance for effective selling as well as effective SEO.
[/caption]
Here I’m thinking about potential customers who visit the b2b site to check out the firm as… Continue reading
Being the dead of winter, I don’t know what possessed me to run this cartoon about Bermuda shorts, but there it is. I wonder what brain master Robyn McMaster and innovation master Fred Schlegel will make of this little known incident from King Solomon’s court.
Speaking of little known incidents, my sister recommended The Financial Lives of the Poets, by Jess Walter. Hilarious… Continue reading
Have you tried FarmVille, a recent Facebook game craze? I got curious over the holidays at family gatherings, when I’d hear cow moos emanating from laptops. At first the game struck me as incredibly silly (it is), but I decided to give it a try, if for no other reason than to have an excuse to have fun with friends and family.
Now that I’ve been at… Continue reading
It’s a bear job market, even for bulls. Have a nice weekend, and best wishes to all the job seekers. Let’s hope things turn around soon… Continue reading
