Are you sending the right message to customers, employees, stakeholders, and the public at large? My content strategy consulting services cover the who, what, where, why, and how of business communication.
How important is content strategy? Effective business messaging attracts and holds customers, fosters loyal employer-employee and stakeholder relationships, builds brand awareness, and explains products and services irresistibly. Mediocre messaging leads to mediocre results. Think of a company you admire and examine their messaging – it is likely to be of superior quality.
Content Strategy Focus
Sales and Marketing Materials, Internal Communications, Shareholder/Stakeholder Reports
- Who specifically are you speaking to?
- What do you want to say? Are you boiling down your message to its essentials? Are you telling people what they need, what you think they need, or what you want them to need?
- Where are you delivering your message? Today you have a dizzying array of options – print, web, social media, local, regional, national, international. Are you communicating in the right places?
- Why are you communicating? What are your objectives? Does your messaging serve your goals … or obscure them?
- How are you communicating? The style of delivery is just as important as the substance – sometimes, more. Conversational style has become popular, thanks to the popularity of social media, but formal style still has a place. Images, sound, text layout, and website navigation all play a vital role in determining whether your message is read, heard, or viewed.
About Brad Shorr
Why would you want me to help you with your content strategy? I can offer three good reasons.
- I’m passionate about language and words. My schooling includes a Bachelor of Science in Communication Studies from Northwestern University. I am an avid reader and prolific writer, am an Amazon Top 500 Reviewer, and write extensively for clients across a wide range of media.
- I’ve walked in your shoes. In the corporate world, I was responsible for corporate communications and have experience in operations, sales, marketing, and executive management. My perspective is broad, and based on experience and results, not just theory.
- I’m well acquainted with new and traditional media, and it is essential to utilize both today. Tap into my experience as a blogger and in social media to help you navigate the complexities of business blogs, Twitter, LinkedIn, Facebook, and YouTube. The results will be worth the effort.
Getting Started
- A superb way to get started is with a Content Evaluation for your website. This initial review of what you have now will be a great help in determining what needs to happen to make your message stick.
- Let’s just talk. Contact me to set up a 30-minute appointment to get acquainted and talk about your big picture content issues. No strings attached. Please use the contact form below.
“Brad possesses the rare and valuable talent to conceptualize, create a strategic plan, AND bring your project to fruition. With years of practical experience as a foundation, Brad will motivate, inspire, teach and achieve results with integrity and passion. I can highly recommend Word Sell, Inc. to advance your business to the next level in a unique and powerful fashion.” — Marla Tabaka, The Million-Dollar Mindset Coach
Related Marketing and Writing Services
Website Content Evaluations
Content Optimization Services
