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The Benefits of Talking about Features

By Brad Shorr | Published: May 26, 2009
Image by viZZZual.com via Flickr The Sales Power of Features Every sales and marketing specialist agrees, “Talk benefits, not features!” Yet there are ways of talking about features that can advance the sales effort. Let me give you a practical example of the power of features from my packaging sales and marketing Continue reading
Posted in Copywriting | Also tagged , , , , , , , , , | 13 Comments

The First Online Marketing Question Is, What Are My Keyword Phrases?

By Brad Shorr | Published: March 18, 2009
Thank You, Readers! Monday I posed an online marketing problem. If you are in business and launching a blog, upgrading a website, or creating a new website, what is the first question you need to ask yourself? We got great responses from brilliant people like Andrew and Joanna Young and Cath Lawson and Tara Joyce [...]
Posted in Business Blog Consulting | Also tagged , , , , , | 18 Comments

Writing for Business Blogs – Lessons Learned

By Brad Shorr | Published: March 11, 2009
Experience is a good teacher. When I started blogging in 2005, I just plowed in and started writing. That was my first mistake, and my first lesson learned … nowadays, I advise clients to plan carefully before hitting the keyboard! Here are a few more ways my blog writing has changed over the last four [...]
Posted in Business Blog Consulting | Also tagged , , | 18 Comments

Business Goals for 2009

By Brad Shorr | Published: January 15, 2009
Like most bloggers, I like to hit the new year with a new plan. Here it is. Concentrate on the packaging industry and B2B. That’s where my experience is, and I think the time has come where packaging companies and industrial companies in general are ready for social media marketing. First, social media is no [...]
Posted in News | Also tagged , | 13 Comments