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Tag Archives: Advertising and Marketing

How a Non-Profit Organization (NPO) Can Raise More Money

By Brad Shorr | Published: May 27, 2009

Luke Gedeon is running a group project in support of Caring for China (C4C), an NPO dedicated to helping the Chinese people move toward greater freedom, including freedom of speech. In this project post, I want to talk about ways NPOs can more effectively raise money through direct mail solicitation. The most important thing an [...]

Posted in Copywriting | Also tagged contentstrategy, direct mail marketing, Non-profit organization | 9 Comments

Why Companies Should Outsource Web Content

By Brad Shorr | Published: October 21, 2008

Image by 曼妮的閒晃世界Mani ’s lounging world via FlickrThis is a self-serving post, but what the heck. I love writing Web copy and have been doing it for years both “outside the box” as a freelancer and “inside the box” as a director of marketing. Based on that experience, I’ve come to the conclusion… Continue reading

Posted in Copywriting | Also tagged contentstrategy, Copywriting, web marketing, Writing | 17 Comments