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Like most of us, I’m not a big fan of interruption marketing, particularly those annoying and obnoxious inserts and sticker ads that come in the daily newspaper. But here’s such an ad that actually works. It was about 4″ x 4″ and came affixed to the front page of our local newspaper with temporary adhesive.

Why […]

Image via WikipediaBlogs, Facebook, Twitter - too many companies are still missing the boat with social media. If you’re not using social media to take your business to the next level, here are 25 reasons why you should.
1. Traditional advertising is expensive
2. Social media is inexpensive or free
3. Traditional media audiences are in decline
4. Social […]

Image via Wikipedia Some of my friends have had accomplished careers in advertising, and I’ve picked up more than a few things from them along the way. Experience is a good teacher, and I feel fortunate to be able to piggy back on theirs. Here are a few tidbits.

The client is not always right, but […]