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Tag Archives: b2b marketing

What Can the Super Bowl Teach B2B about Social Media?

By Brad Shorr | Published: February 8, 2010
I was rooting for the Saints. Their coach, Sean Payton, grew up in nearby Naperville, Illinois. They were underdogs. After a shaky first quarter, they clawed their way back into the game by halftime. I figured, if they just play sound, fundamental football from here on, they’ve got a chance. So what does Sean Payton [...]
Posted in Social Media | Also tagged , , , , | 5 Comments

Why B2B Firms Don't Use Social Media

By Brad Shorr | Published: December 7, 2009
B2B use of social media is progressing, but we need to pick up the pace. Younger generations – people who now and will be making key buying decisions – are at home on the web and have little use for such relics as telephone calls, brochures, and Yellow Pages. B2B firms have a litany of [...]
Posted in Social Media | Also tagged , , | 21 Comments

15 B2B Blog Post Ideas

By Brad Shorr | Published: November 23, 2009
Somewhere along the line as you’re putting your b2b blog together, you’ll think, What on earth are we going to write about? When that question crosses your mind, this post will help. Once you have a thematic direction, you can develop any number of topics that fit into it. Analysis – Broad Economic Recovery, Not [...]
Posted in Blogs | Also tagged , , | 5 Comments

Use Trade Shows to Boost SEO

By Brad Shorr | Published: October 29, 2009
Are you as sick as I am of the phrase, Think outside the box? Well, for all you b2b marketers, let me put a new twist on it for you – For Winning SEO, Think Outside the Web In other words, the real world… Continue reading
Posted in Content Optimization | Also tagged , | 7 Comments

B2B Sales and the Problem of Pain

By Brad Shorr | Published: January 19, 2009
For seven months, I suffered with some extraordinarily severe knee pain. Thankfully, the doctors fixed me up on New Year’s Eve and now my knee is back to normal. I’d like to share a few things I learned during my experience with pain, and then try to relate it to sales in the b2b sphere. [...]
Posted in Sales | Also tagged | 11 Comments