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Tag Archives: b2b twitter

For B2B Twitter Content Ideas, Start with Customers and Work Back

By Brad Shorr | Published: March 11, 2010
What Information Are People Looking for on Twitter? [/caption]A lot of B2B online content is internally focused, have you noticed? Here’s why we are so great, here’s what we’ve accomplished, here’s our latest news. By and large, people don’t care. They’re hard at work making their organizations great, pursuing their goals, and making their news. One [...]
Posted in Social Media | Also tagged , , | 7 Comments

Why B2B Firms Don't Use Social Media

By Brad Shorr | Published: December 7, 2009
B2B use of social media is progressing, but we need to pick up the pace. Younger generations – people who now and will be making key buying decisions – are at home on the web and have little use for such relics as telephone calls, brochures, and Yellow Pages. B2B firms have a litany of [...]
Posted in Social Media | Also tagged , , | 22 Comments