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Tag Archives: Best Buy

A PC Guy Goes to the Apple Store

By Brad Shorr | Published: July 22, 2009
When my iPod nano crashed, I finally had a chance to patronize an Apple Store. It was an excellent adventure. Actually the experience started before I even got there, when I used the Apple website to schedule an appointment with an online “Concierge” for something called the “Genius Bar”. Four things struck me about the [...]
Posted in Branding | Also tagged , , , , , , , , , | 46 Comments

Best Buy vs. AT&T – A Tale of Two Customer Experiences

By Brad Shorr | Published: May 4, 2009
Image by Getty Images via Daylife The Story For months I had been champing at the bit to upgrade from my BlackBerry Pearl to the BlackBerry Curve. When the day arrived, I hustled over to the neighborhood AT&T store and had a really pitiful customer experience. The sales rep told me the… Continue reading
Posted in Sales | Also tagged , , , , | 18 Comments