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Tag Archives: Blog Strategy

Should You Blog on a New Domain or Your Company Domain?

Number 9 in a series, Business Blog FAQs, culled from my business blog consulting practice. Think Strategically about Your Blog Domain Conventional SEO wisdom holds that you are better off setting up your blog within your existing company… Continue reading
Posted in Blogs | Also tagged , , | 8 Comments

Business Blog Writing Tips for Non Writers

Number 3 in a series, Business Blog FAQs, culled from my business blog consulting practice. Advice for Blog Post Writing [/caption]You don’t have to be William Shakespeare to be an effective blogger. In social media, content counts more than style, originality and passion count more than vocabulary and grammar. That said, a business blog will be [...]
Posted in Blogs | Also tagged , , , , , , | 12 Comments

How Should You Select Categories for Your Business Blog?

Number 2 in a series, Business Blog FAQs, culled from my business blog consulting practice. Blog Categories Are the Heart of Your Content, So Handle Them with Care [/caption]Setting up your blog categories merits plenty of time and attention. Categories are one of the few content elements on a blog that are problematic to change and [...]
Posted in Blogs | Also tagged , , , , , , , , | 9 Comments

9 Important Parts of a Business Blog

In terms of design and functionality, certain business blogs are so bare bones, they look like a ghost town. Others are so loaded up with bells and whistles they look like a carnival. Somewhere in between is where you want to be. Whatever else you do, include these 9 features on your business blog. 1. [...]
Posted in Blogs | Also tagged , , , | 6 Comments

Writing for Business Blogs – Lessons Learned

Experience is a good teacher. When I started blogging in 2005, I just plowed in and started writing. That was my first mistake, and my first lesson learned … nowadays, I advise clients to plan carefully before hitting the keyboard! Here are a few more ways my blog writing has changed over the last four [...]
Posted in Business Blog Consulting | Also tagged , , | 18 Comments