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Tag Archives: blogconsulting

How To Get More Blog Subscribers

By Brad Shorr | Published: September 27, 2009
Number 6 in a series, Business Blog FAQs, culled from my business blog consulting practice. Many Tactics Are Needed to Bring Regular Readers to Your Business Blog One of the most unsettling feelings a new blogger experiences is the feeling of talking into a void. It’s a legitimate worry – here you are spending all this [...]
Posted in Blogs | Also tagged , , , , , , | 13 Comments

How Do You Measure the ROI of a Business Blog?

By Brad Shorr | Published: September 21, 2009
Number 5 in a series, Business Blog FAQs, culled from my business blog consulting practice. Consider Blog ROI Calculations Early On What’s the payoff on a business blog? That question crops up all the time, as well it should. Blogging without purpose makes no more business sense than launching any other initiative without a clear sense [...]
Posted in Blogs | Also tagged , , , , , , | 9 Comments

How to Research Keywords for Your Business Blog

By Brad Shorr | Published: September 13, 2009
Number 4 in a series, Business Blog FAQs, culled from my business blog consulting practice. Keyword Analysis Makes Your Blog SEO Efficient [/caption]Some bloggers will tell you that keyword research and conscious content optimization practices are a waste of time. They believe that if you just focus on quality content built around your central themes, you’ll [...]
Posted in Blogs | Also tagged , , , | 8 Comments

Business Blog Writing Tips for Non Writers

By Brad Shorr | Published: September 9, 2009
Number 3 in a series, Business Blog FAQs, culled from my business blog consulting practice. Advice for Blog Post Writing [/caption]You don’t have to be William Shakespeare to be an effective blogger. In social media, content counts more than style, originality and passion count more than vocabulary and grammar. That said, a business blog will be [...]
Posted in Blogs | Also tagged , , , , , , | 12 Comments

How Should You Select Categories for Your Business Blog?

By Brad Shorr | Published: August 31, 2009
Number 2 in a series, Business Blog FAQs, culled from my business blog consulting practice. Blog Categories Are the Heart of Your Content, So Handle Them with Care [/caption]Setting up your blog categories merits plenty of time and attention. Categories are one of the few content elements on a blog that are problematic to change and [...]
Posted in Blogs | Also tagged , , , , , , , , | 9 Comments

How Often Should You Publish on Your Business Blog?

By Brad Shorr | Published: August 24, 2009
Number 1 in a series, Business Blog FAQs, culled from my business blog consulting practice. For Business Blogs, Publishing Consistency and Quality Beat Frequency [/caption]One of the big fears of starting a business blog is the fear of commitment. Unless a firm has a writer on staff with time on his hands, who is going to [...]
Posted in Blogs | Also tagged , , , | 16 Comments

Add Multimedia to Your Blog Quick and Easy with Apture

By Brad Shorr | Published: July 28, 2009
If you’re looking for ways to spice up your blog posts with multimedia content, take a look at Apture. I just started playing around with it, and here are examples of what you can do. Preview Before showing examples of all the media file types Apture can pull in from external sources, I want to [...]
Posted in Blogs | Also tagged , , , , | 22 Comments

Use Twitter to Lay Groundwork for Your Business Blog

By Brad Shorr | Published: July 20, 2009
[/caption] Build Your Network with Twitter, then Start Blogging Recently I described a business blog as your base of operations for online marketing. In the past, I’ve advised companies to jump in and start blogging. But now I’m thinking a better move would be to engage your niche on Twitter first, then blog after you’ve built [...]
Posted in Social Media | Also tagged , , , , , , , , | 16 Comments