Stay Updated: RSS | E-mail | Twitter

Tag Archives: Brand

Business Model Innovation Comes before Branding and Marketing

By Brad Shorr | Published: July 9, 2009
Do You Have a Business Model Strategy – or a Marketing Tap Dance? Recently I wrote about the necessity of working out branding strategy before starting a marketing program. But there’s another step that must come ahead of branding – defining a business model strategy. Client Kay Plantes is an authority on the topic. I just [...]
Posted in Marketing | Also tagged , , , , , , | 11 Comments

Do They Recognize You? – Guest Post by Drew McLellan

By Brad Shorr | Published: September 2, 2008
Note to Reader – Drew McLellan’s blog, Drew’s Marketing Minute, is one of the first I discovered, and I still think it’s one of the best. I’m thrilled to have Drew writing a guest post on Word Sell. Enjoy! ________________________________________ When someone pulls up to the Longaberger Co headquarters in Newark, Ohio there is no doubt [...]
Posted in Branding | Also tagged , | 11 Comments