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Tag Archives: branding strategy

A PC Guy Goes to the Apple Store

By Brad Shorr | Published: July 22, 2009
When my iPod nano crashed, I finally had a chance to patronize an Apple Store. It was an excellent adventure. Actually the experience started before I even got there, when I used the Apple website to schedule an appointment with an online “Concierge” for something called the “Genius Bar”. Four things struck me about the [...]
Posted in Branding | Also tagged , , , , , , , , , | 46 Comments

Effective b2b Marketing Follows Branding

By Brad Shorr | Published: July 1, 2009
[/caption] Why Marketing Strategy Must Grow Out of Branding Strategy My client Suzanne Tulien of The Brand Ascension Group and I violently agree about something – effective marketing comes after a firm establishes its brand identity. Suzanne talks about “Brand DNA”, which is a fabulous metaphor, because truly, the brand has to be in an organization’s [...]
Posted in Marketing | Also tagged , , , , | 7 Comments